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[Review] Social Marketology

YoungUpstarts

In Dragon’s analysis of social media platforms, nine significant patterns can be discerned: identity, relationships, conversations, groups, gaming, presence, curation, reputation and gifting. They include Facebook, Twitter, Google Plus, Pinterest and so on. For videos, one can consider the 12 Video Triggers from Unruly Media.

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How To Make The Most Out Of Your Reputation Marketing Strategy

YoungUpstarts

Reputation marketing is important now more than ever because people can talk about their experiences whenever they want. If you want to ensure your company’s survival for the years to come, it pays to have an effective reputation marketing strategy in tow. Here are a few tips for getting you started.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Microsoft Surface curates content by sharing its users’ art and testimonials and responding to their posts. Create and curate content that engages your audience. Ten days after the Dream Crazy campaign that prompted the hashtag #boycottnike, Nike reached an all-time high on the stock exchange and made six billion dollars.

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5 myths about the marketplace that mobile strategies busted

The Next Web

Communities are incredibly hard to create and curate so they cannot simply be bolted on. A marketplace is not often a natural hangout, and relies on a barrage of emails, offers and marketing campaigns to get you to remember to go back to check out the site or app.

Mobile 136
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The 3 Essential SEO Tools for Any Marketing Consultant

Duct Tape Marketing

You can also create specific phone numbers that are associated with each ad campaign you run. When you’re only tracking online responses to ad campaigns, you’re only getting half the story. Perhaps you craft a campaign that’s so compelling, multiple readers flock to their phones to call your client.

SEO 97
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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line. Generating awareness through PPC. Consideration. Cost per acquisition (CPA). Conclusion.

Customer 140
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7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion.