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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

The product or website (be it software, e-commerce, or a service) might be awesome , but if it puts itself in front of the wrong market, or packages itself so the right market can’t figure out why it’s awesome, the startup will fail. This is a customer development problem. So What is Customer Development?

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Lessons Learned: Please teach kids programming, Mr. President

Startup Lessons Learned

After volunteering for the Obama campaign last year, a friend of mine insisted that I write a letter to our new President telling him what I thought he should do. See Paul Grahams Why Nerds are Unpopular to learn more) Take a look at this article on a programming Q&A site: How old are you, and how old were you when you started coding?

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The Ultimate Guide to Starting a Software Company

Up and Running

Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. If you use software like LivePlan, you can create this initial “lean plan” in under an hour and then spend your time where it really matters—on validating your idea.

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Relentless – The Difference Between Motion And Action

Steve Blank

This required convincing software vendors to move their applications to our unique machine architecture. Oh, and we had no installed customer base. I had hired the VP of marketing from a potential software partner who was responsible to get all this 3 rd party software on our computer. – was his job.

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Marching through quicksand

Startup Lessons Learned

When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. For example, the best book reviewers only review books published by the best publishers, which only accept manuscripts from the best agents. And how could they possibly review a blog? Is that a lot? Is that good?

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

It’s Not a Conversion Problem, It’s a Customer Development Problem. The product or website (be it software, e-commerce, or a service) might be awesome , but if it puts itself in front of the wrong market, or packages itself so the right market can’t figure out why it’s awesome, the startup will fail.

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SuperMac War Story 2: Facts Exist Outside the Building, Opinions.

Steve Blank

Within these applications how did our customers spend their day? And since the card was useless without any application software, what other software products did they use on it? What reviews did they trust? No one remembered our ads, saw our reviews or had read a positive article about us. Which ones?