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[Review] The Social Customer

YoungUpstarts

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. Rather, the challenge is this – how can we transform fans and followers on social networks into actual money paying customers? According to Metz, the Social CRM process is fairly involved. m = Measurement, a necessary evil.

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Journeymen, Mavericks & Superstars: Understanding Salespeople at Startups

Both Sides of the Table

These people take directions well from a sales manager on how to approach sales campaigns. When you hear them speak in an interview about how they’ve run sales campaigns in the past they describe the methods with precision. They work through ROI calculations with customers. They are hugely process driven.

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[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

How can businesses and marketing teams reach customers in the age of COVID-19, respond to lightning-fast changes in the marketplace, and keep up with new consumer demands? Agile marketers recognize that the future is impossible to predict accurately, so how customers will react to a marketing promotion is equally impossible to predict.

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How to Handle Competition as a Startup

The Startup Magazine

Startups must tackle challenges from scarce resources to changing customer needs proactively. This helps prevent excess inventory and shortages, boosting operational effectiveness and customer happiness. Startups must perform thorough market research to identify their ideal customers and discover new market niches.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer?

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7 Likely Criticisms Every Founder Needs To Anticipate

Startup Professionals Musings

In business, and in your personal life, the ability to anticipate and overcome criticism is one of the biggest differentiators between leaders, who make things happen, and followers, who may have great ideas but never seem to get things to go their way. The reality is that good ideas are always challenged, so you need to expect it.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. The corollary is that it is very hard to recover from a crappy marketing campaign that over-hyped. You have tons of differentiation. Life goes on.