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Why Hire a Fractional CMO in the Early Days of Your B2B Startup

The Startup Magazine

Early-stage startups often operate with tight budgets, making it impractical to hire a full-time CMO. A fractional CMO can identify the most effective marketing channels, optimize campaigns for maximum ROI, and implement best practices that drive results. You need not worry about the financial burden of a full-time salary.

B2B 142
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Your customers want different things.

Marketing 115
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How to Survive Four Common Worst Case Scenarios

Startup Professionals Musings

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Stretch” goals in early-stage are not advised. Setting the wrong or no expectations is another of the most consistent problems I see with every startup.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. One neglected its positioning by failing to target the biggest pain point, and the other failed to build a brand that its customers could trust above the other major players.

Marketing 110
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Startup Sales – Why Hiring Seasoned Reps May Not Work

Both Sides of the Table

One of the biggest mistakes I see early-stage startups making is hiring “seasoned&# sales professionals or hiring people too senior, too early. I see way too many startup founders who don’t have experience in selling and probably don’t feel that comfortable going to customers and asking for orders.

Hiring 346
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Four Common Startup Issues Which Threaten Survival

Startup Professionals Musings

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Stretch” goals in early-stage are not advised. Setting the wrong or no expectations is another of the most consistent problems I see with every startups.

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Worst Case Survival Guide for Startups

Startup Professionals Musings

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Stretch” goals in early-stage are not advised. Setting the wrong or no expectations is another of the most consistent problems I see with every startups.