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Social Customer Service Metrics: 3 Case Studies

Duct Tape Marketing

Social Customer Service Metrics: 3 Case Studies written by Guest Post read more at Duct Tape Marketing. Well, now 90% of customers are influenced by online reviews. And we all know some customers can be finicky, their opinions arbitrary and skewed. photo credit: Flickr. How has marketing changed thanks to social media?

Metrics 28
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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. The clicks aren’t from potential customers, but they’re often from real people. Some 22.9%

PPC 121
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Strangling Innovation: Tesla versus “Rent Seekers”

Steve Blank

Rent seeking lobbyists go directly to legislative bodies (Congress, State Legislatures, City Councils) to persuade government officials to enact laws and regulations in exchange for campaign contributions , appeasing influential voting blocks or future jobs in the regulated industry. Rent seeking is bad for the economy.

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

The message, the customer data, the ability to reach current and prospective customers, drive new sales as well as repeat sales, experiment with new ideas and offers, and so much more. Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics?

Metrics 138
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Strangling Innovation: Tesla versus “Rent Seekers”

Steve Blank

Rent seeking lobbyists go directly to legislative bodies (Congress, State Legislatures, City Councils) to persuade government officials to enact laws and regulations in exchange for campaign contributions , appeasing influential voting blocks or future jobs in the regulated industry. Rent seeking is bad for the economy.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” It’s also simple to customize.” Case Studies in Custom Content. The breakdown: “This is a new vendor for us. Post Comment / Discuss This Story - Info/Rules.

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Lean Business Planning with Tim Berry [VIDEO]

Up and Running

He lives in a small town in Idaho, so he can find out from Census.gov how many families live in his town. All of the sudden, he’s got a number of potential customers that he’s selling to, and then he can make some educated guesses when he puts together that forecast. Then the unknown is scary for all of us.

Lean 60