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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. They map out a repeatable process to avoid chaos and confusion in your team and with customers. Positioning.

Campaign 149
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

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Online Dental Marketing Checklist For All Startup Practices

YoungUpstarts

Designing your business logo is essential as it helps grabs the attention of customers and create a strong first impression. Thus, it is better to have a WordPress website built by a digital agency that understands the needs of dentist SEO and web design services. Logo Designing. A logo is a symbol that represents your business.

Marketing 200
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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. To steal customers away from competitors without throwing endless amounts of money at major advertising platforms, work smarter, not harder. Detail the customer demographics that purchase certain products or services.

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How To Prepare Your eCommerce Store For Black Friday 2018

YoungUpstarts

Create all campaigns and creative assets (for your website, social media, email marketing, advertisements, etc.) Prepare for success : Make sure your website, shipping logistics, and customer service team can handle a sharp increase in demand. Offer free shipping (even if you have to set a minimum purchase for customers to qualify).

eCommerce 157
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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.