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8 startups that leveraged products for social good, and where they’re headed in 2014

The Next Web

Launching – and funding – several crowd commerce campaigns. Similar to a Kickstarter model, these campaigns use products to fund projects. Charity:water’s latest campaign for 2014 is focused around donating to the people of Malawi, Africa. This brand’s focus in 2014?

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Fundraising regulations: What volunteer boards need to know

Board Effect

Fundraising is the engine that powers the projects and campaigns that define success for mission-driven organizations. The earlier HB 1748 tightened disclosure rules for professional fundraisers, and expanded fundraising law to cover email campaigns. Detailed guidance on customer due diligence.

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Jedi Mind Tricks: 17 Lesser Known Ways to Persuade People

ConversionXL

So when you try to sell something, make statements or represent a world view your customers can agree with first – even if they have nothing to do with what you’re selling. The time-tested 60×60 rule says that your customers will buy an upsell 60 percent of the time for up to 60% of the original purchase price.

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