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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. Our goal is the figure out how to tie your visit to our website due to a stimulus from a offline campaign.

Analytics 122
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Can You Really Overhaul A Nation’s Customer Service Culture?

YoungUpstarts

By Ron Kaufman, author of “ Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet ”. Companies whose cultures aren’t built around the ability and the willingness — no, the eagerness — to delight the customer won’t survive. It’s not a campaign slogan that gets splashed across the wall.

Mauritius 205