A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

She has the talent but didn’t know where to find customers who would buy such a thing, especially since the cards are expensive. That’s easy to answer if you’ve decided to nail this “ perfect customer.&# for $99 and send to your best customers just to thank them and see what happens.

Software Review 232

Software Review Technical Review .Net Design 232

YoungUpstarts

JUNE 21, 2013

This guide is intended to ensure that your small business doesn’t miss out on any of the customers who can be reached by a thorough marketing campaign: Digital. If you choose not to hire a professional web developer for your site design, consider some of the business websites that you have visited as a customer.

Marketing 153

Marketing Startup Technical Review Viral 153

Occam's Razor

JULY 12, 2010

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Goes viral. I can measure the "invisible virality" / "spread" by this big huge non-commenting, non-tweeting audience. Invisible Virality. Or for that matter how many tools. People matter. You matter. Cool right?

Analytics 97

Analytics Viral Web Mobile 97

YoungUpstarts

AUGUST 10, 2020

Expensive traditional campaigns could be greatly reduced and converted into a simple low-cost video production. You can get an impressive return on investment if you manage to get your video marketing campaign right. In this day and age of social media sharing, it’s possible to reach millions of viewers if your video goes viral.

Video 246

Video Marketing Social Media Mobile 246

Both Sides of the Table

OCTOBER 22, 2010

It created viral buzz because other fans saw the email address and wanted to know how they got it. Businesses like TopSpin Media now professionalize campaigns for musicians to capture email addresses, build social-media audiences and sell products directly to consumers (and many other artist-to-fan direct initiatives).

Entrepreneur 356

Entrepreneur Los Angeles Norway Audience 356

Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. If youre worried about disappointing some potential customers - dont be.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Both Sides of the Table

APRIL 28, 2010

Here’s why that is important: when users are on your website you want to convert them to become paying customers. It’s true that the carrier then gets their huge slice for being the billing and payment engine but the idea is that you as a website more than make up for this in terms of customer conversion.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

crowdSPRING Blog

OCTOBER 16, 2011

The current issue of HBR includes articles which can provide great value to freelancers, such as “Stop Procrastinating…Now,” “Customer Loyalty in the Twitter Era,” and “he Secret to Dealing With Difficult People: It’s About You.” customer & vendor profiles. Managing HR.

Small Business 118

Small Business Technical Review Software Review Startup 118

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API 167

API Viral Startup Retention 167

The Next Web

DECEMBER 4, 2013

Locate your core customers, and prioritize your efforts to reach them where they are. With an innovative product in the consumer payment space, the company had viral-ready content. Take good care of them, and organic, viral sharing may welcome your product to the marketplace. Target influencers. Startup Example: Sprout It.

Social Media 158

Social Media Media Viral Startup 158

Both Sides of the Table

APRIL 12, 2018

Consumer value Once Jamie realized that he could not only sell tens of millions of dollars of home security cameras he also realized that he could get customers to sign up for a monthly subscription to keep the videos in storage in the cloud and review them after the fact. He was steadfast. He was dogmatic. He was self-assured. He was right.

Security 247

Security Los Angeles Silicon Valley Video 247

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. Ads are a natural part of the experience.

Customer 102

Customer Viral Audience Campaign 102

crowdSPRING Blog

DECEMBER 15, 2010

The ads we see on television or in magazines, for example, were developed by agencies and consultants who evaluated past campaigns, developed concepts and assumptions about advertising themes, conducted some market research/focus group testing, created story boards, developed scripts (for commercials), and much more. Listen to your customers.

Lean 129

Lean Small Business Marketing Startup 129

YoungUpstarts

DECEMBER 5, 2012

Through the Klout Perks programme, companies such as Audi, Universal Pictures, Nike, Disney and other big brands have organized successful campaigns targeting powerful influencers in niche areas. Systematically engaging influencers who are most willing (or least passive) to distribute your contents virally. Having a strategy.

Technical Review 160

Technical Review Singapore Algorithm Social Media 160

Startup Professionals Musings

FEBRUARY 7, 2015

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. The founder had simply not done the work to validate a price and customer segment. Save your viral campaign and major inventory buildup for later.

Business Model 120

Business Model Technical Review Advisory Board Software Review 120

The Next Web

AUGUST 19, 2013

Step 1: Figure out the LTV (customer lifetime value). LTV is how much money you can make from an average customer during his or her purchasing lifetime with you. LTV is how much money you can make from an average customer during his or her purchasing lifetime with you. LTV ­ CAC = ROI. CAC is tricky.

Belarus 137

Belarus Viral Channel Startup 137

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. There is only the quality of what you are viewing.”

Video 129

Video B2B Technical Review Campaign 129

The Startup Magazine

MARCH 26, 2024

In order to remain competitive and relevant, companies in the financial industry need to use digital platforms for their financial PR campaigns. This information can then be utilized to customize their content and message strategies to appeal to the distinct interests of various audience segments.

PR 147

PR Public Relations Social Media Audience 147

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. Define the customer experience. That rarely happens.

Product 110

Product Campaign Acquisition Social Media 110

SoCal CTO

OCTOBER 5, 2010

Sean Murphy on the first dozen enterprise customers - Gabriel Weinberg , September 8, 2010 I recently did a Traction Book interview with Sean Murphy who runs a boutique cutomer development firm in Silicon Valley. We discussed (for ~1hr) how to approach getting the first set of enterprise customers. Want to start up in France?

Technology 191

Technology Product San Francisco CTO Hire 191

Mike Michalowicz

FEBRUARY 11, 2013

Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Twitter is a great place to share photos (TwitPic), host contests, shout out to loyal customers, have scavenger hunts, and promote events.

Small Business 167

Small Business Marketing PR Social Media 167

The Next Web

DECEMBER 12, 2013

Modi also says startups should invest internally to inspire employees to have empathy for each other and for their customers. A marketplace is not often a natural hangout, and relies on a barrage of emails, offers and marketing campaigns to get you to remember to go back to check out the site or app. “In

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Are your campaigns driving conversions? Do consumers know who you are? Image source.

Metrics 157

Metrics Marketing Campaign Audience 157

crowdSPRING Blog

MARCH 15, 2013

Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Why Your Marketing Campaign Sucks | TechCrunch – [link]. What Most Businesses Forget About Customer Service | Overit Blog – by Lisa Barone – [link].

Social Media 105

Social Media Small Business Design Media 105

The Startup Magazine

JANUARY 12, 2025

Its crucial to take the time to define your ideal customers and know what they want, what they need, and how they like to interact. You can even use eye-catching lip sync AI to get your message across, which is sure to stand out and perhaps even go viral if its engaging and entertaining.

Marketing 143

Marketing Startup Analytics Campaign 143

Both Sides of the Table

DECEMBER 5, 2010

If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. I’ve written extensively on the topic , but in a nutshell it is: an RSS reader, a chat room, instant messaging, a marketing channel, a customer service department and increasingly a data mine.

Social Network 318

Social Network Networking Internet Technical Review 318

The Startup Magazine

MARCH 8, 2020

If you try to jump on a hashtag bandwagon to go viral but do so too slowly, for instance, you’ll just end up making yourself appear sluggish in the eyes of your followers. Creating valuable opportunities to exploit with social media campaigns and buzz-worthy posts aren’t the only thing you should be paying attention to, either.

Social Media 114

Social Media Agile Media Campaign 114

Women Entrepreneurs Can

SEPTEMBER 6, 2020

User-generated videos have enormous potential for sharing and to go viral. The following Pamper’s “ Love, Sleep, and Play ” campaign included curated UGC videos from real moms of their babies. Reviews show your potential customers that your brand is reliable. It can help connect the audience in ways other media cannot.

Software Review 94

Software Review Social Media New Zealand Silicon Valley 94

View from Seed

MARCH 22, 2016

Your crowdfunding campaign. Your crowdfunding campaign hit it out of the park. Offer reporters an exclusive on the successful, viral campaign that got you there, or a behind-the-scenes look at what your product does and how you’ll deliver on this huge campaign’s promises. That is objectively crazy.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

Duct Tape Marketing

JANUARY 17, 2014

Video, an online marketing platform that has seen a sharp rise in use and effectiveness, is an often overlooked means for driving relevant traffic to your site – and generating interest in your campaign. Galactic Café sent customized preview builds of The Stanley Parable to well-known YouTube users who participate in Let’s Play videos.

Video 78

Video Marketing Harvest Bandwidth 78

Hearpreneur

OCTOBER 25, 2023

The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue. Think of it from the customer's perspective – Why should this customer shop from your store instead of the other stores selling this product?

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

ConversionXL

SEPTEMBER 13, 2018

Most businesses, even Mixpanel’s paying customers, retain Google Analytics. In the words of hundreds of reviewers, Google Analytics was essential to “identify channels,” “track campaigns,” and monitor “traffic flow.”. We can’t connect analytics data to our real-life customers.”. We don’t understand our customer journey well.”.

Analytics 119

Analytics Technical Review Acquisition Retention 119

crowdSPRING Blog

SEPTEMBER 22, 2010

Secrets of Apple’s customer success – [link]. Secrets of Apple’s customer success – [link]. 5 historic billboard campaigns (or everything old is new again) – [link]. New OK Go Video – White Knuckles (Have these guys mastered full-proof viral videos?) – [link]. Guess What?

Social Media 90

Social Media Small Business Design Media 90

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Run retargeting campaigns that convert with personalized discounts 6. Both are critical.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Brandanew

MAY 29, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. How To Ensure Your Startup Team Is Growth Hacking Not Copying. Couldn’t think of something original?

Curation 100

Curation Social Media Viral Startup 100

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Growth hacking isn’t about deploying sleazy tricks.

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

MAY 30, 2014

Properly designed and produced videos are an amazing way to build strength behind any marketing campaign. Viral Video Marketing. In our example, we take a look at the 2011 start-up Dollar Shave Club and their viral video “Our Blades Are F ing Great”. The CEO, Michael Dubin, wrote the script and had his good friend co-direct it.

Video 78

Video Widget Software Review Entrepreneur 78