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[Asia] Socialbakers Opens Asia Pacific HQ In Singapore

YoungUpstarts

According to Campaign Asia Pacific, two-thirds of companies surveyed in Asia-Pacific are raising their digital budgets this year as the highest return on investment is now via digital marketing channels. Appointed to lead its Asia Pacific business is new vice president Simon Trilsbach, formerly of Experian Marketing Services.

Asia 178
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Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

Occam's Razor

As my focus has evolved to getting companies to imagine and execute incredible digital marketing initiatives, I've discovered that my passion for the medium, my experience in creating innovative solutions, and — yes — my charm are sometimes insufficient to convince some CxOs to take their digital marketing opportunities seriously.

Global 137
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It May Be An Open Book, But The EU Ain’t On The Best-Seller List

YoungUpstarts

If time is money – and in the world of business, it surely is – then honing the bottom line whilst at the same time hitting the marketing message home hard and accurately is key to survival in an increasingly competitive and straitened internationalised business landscape. Europe as an export market.

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Spam Laws, Email Marketing, and Compliance

Duct Tape Marketing

Spam Laws, Email Marketing, and Compliance written by Guest Post read more at Duct Tape Marketing. Compliance laws reach a global market, so let’s visit a few that affect any international email your marketing team sends. Czech Republic – Act No. France – CNIL Guidelines on Email Marketing.

Email 28
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21 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

one point, the reason I chose the name is because I wanted to work with those brands whether it be providing marketing or publicity in the future and through the name, it will attract that kind of clientele that I hoped it would cater to. My name is Amanda Goldman-Petri and I’m founder of the famous online brand Market Like A Nerd.

Naming 77
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24 Entrepreneurs Reveal What Entrepreneurship Means to Them

Hearpreneur

I left the Czech Republic at age 16 to pursue the American Dream. Entrepreneurship means having the freedom to do what you love and actually get paid for it while also providing value to the market. To me, entrepreneurship means swimming upstream at first, against market norms and peers who doubt your vision.

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Out of the Crisis #11: Jeremy Howard on the power of masks, health policy, and data science in medicine

Startup Lessons Learned

The "drip drip drip" of data he was seeing from countries that were hit first told him what was coming, and he made it his mission to start a campaign for masks -- Masks4All. Which means that for me to get the policy changed here, I actually had to become an advocate and a campaigner. Everybody in the Czech Republic is wearing masks."