Both Sides of the Table

APRIL 28, 2010

It is a platform to help brands building viral marketing campaigns. They focus on trying to drive engagbranded social media marketing campaigns (e.g. Clients include Pepsi, Sony, CNN, Universal, AT&T, Victoria’s Secret and Facebook, which has used the service for multiple campaigns. Enter ShoeDazzle.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

YoungUpstarts

JUNE 23, 2018

Since most advertisers focus heavily on digital marketing, which has become a $43 billion market , there’s plenty of room for direct marketing efforts of this sort. Years ago, Google’s keyword database was available to the public. The smaller your demographic is, the easier you can appeal to its desires and needs.

Software Review 133

Software Review Marketing Semantic SEO 133

VC Cafe

SEPTEMBER 5, 2012

On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API 167

API Viral Startup Retention 167

Steve Blank

SEPTEMBER 27, 2010

And once you got the data you asked for, it still took weeks or months for a marketer to tease out any customer insight and trends from the data. And if you actually want to respond to shifting customer behavior by running a new marketing campaign (ads, email, etc.,) it would again take weeks or months. An Epiphany.

San Francisco 230

San Francisco Database Advisory Board Silicon Valley 230

Up and Running

APRIL 25, 2013

Direct mail marketing efforts usually involve a physical promotional document, such as postcards doubling as direct mail coupons , mailed to a pre-determined database of mailing addresses. Combining a direct mail marketing piece with a digital marketing campaign is a good 1-2 marketing punch for many SMBs.

Direct Marketing 81

Direct Marketing Database Marketing Campaign 81

ConversionXL

MAY 3, 2017

On the surface, Facebook campaigns have 3 components: Audiences. 3 components of Facebook Campaigns. Segmenting Your Customer Database. Customer segmentation is an old trick in the marketing book. According to Direct Marketing Association , 77% of ROI is attributed to segmented, targeted, and triggered campaigns.

San Jose 133

San Jose Customer Database Campaign 133

YoungUpstarts

MARCH 22, 2018

Direct-mail marketing is usually expensive, but keep in mind that an effective campaign could easily and quickly offset your costs and increase business profits. It is why most companies take full advantage of direct-mail marketing to engage customers. Personalize your Campaign. Use a Data-Driven Approach.

Marketing 133

Marketing Campaign Database Channel 133