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Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

Occam's Razor

AUGUST 28, 2006

there is some confusion around around a standard metric definition and that does not help. Metric Definition : Site Abandonment Rate (in percent terms) = [1 – (the total orders placed on the website divided by total add to cart clicks)]. My hypothesis is that. we don’t understand the true power of this metric.

Metrics

Metrics Analytics SEM Campaign

Standard Metrics Revisited: #3: Bounce Rate

Occam's Razor

AUGUST 6, 2007

Definition: It is usually measured in two ways: The percentage of website visitors who see just one page on your site. I am a bit more aggressive in my analysis and so I personally prefer the latter definition (using time). I am a bit more aggressive in my analysis and so I personally prefer the latter definition (using time).

Metrics

Metrics Analytics PPC Campaign

StartUpRoar

Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

Standard Metrics Revisited: #3: Bounce Rate

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