Campaign Definition Metrics SEM 
Both Sides of the Table
APRIL 26, 2016
There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. And of course ultimately on profitability.
Up and Running
JULY 26, 2016
This is when metrics come into play. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Most campaigns can be optimized to increase conversion rates and lower costs. See Also: The Top 10 Tools for Tracking Your Web Metrics.
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crowdSPRING Blog
DECEMBER 14, 2016
SEO strategies, if done properly, can definitely help you do this. Tip: Do your best to keep conversions tied to the same outcome for the various SEO campaigns you’ll undertake. We made the mistake early on of regularly changing our definition of “conversion” and this created two problems. Define Conversions Properly.
Occam's Razor
AUGUST 22, 2011
" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. "Engagement" Is Not A Metric, It's An Excuse. How do I choose well?
Occam's Razor
AUGUST 28, 2006
How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.
Occam's Razor
JANUARY 7, 2007
4: What’s your unique page definition? # 4: What’s your unique page definition? Source attributes : where do people come from (websites, campaigns, search engines etc etc). A final example of using redirects is as a part of campaigns (banner ads, search marketing, affiliates etc). 3: Tags should be inline. #
ConversionXL
JULY 19, 2016
Dead leads drag down the deliverability, and interfere with your metrics and analysis. The most obvious metrics influenced are the open and click rates: It seems that in just a year the unique open rate has decreased around 25%. The Goals of Our Reactivation Campaign. How to Run a Reactivation Campaign. Our Campaign Plan.
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