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To Sell Anything You Need to Know What Makes You Unique

Both Sides of the Table

Having a good sales methodology can help you ensure your company runs more disciplined campaigns and focuses scarce resources on your best opportunities. You want to be able to demonstrate your product and the best way I call, “A day in the life of …” where you show the demo as though you’re a user with a problem that needs to be solved.

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9 Product Demo Examples that Stand Out & Convert

ConversionXL

A product demo is a critical tool in the sales process. In this article, you’ll learn what makes a compelling demo. In this article, you’ll learn what makes a compelling demo. We’ll look at the important principles and break down how successful companies use demos to engage prospects. Done right, it’s a deal maker.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

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Journeymen, Mavericks & Superstars: Understanding Salespeople at Startups

Both Sides of the Table

These people take directions well from a sales manager on how to approach sales campaigns. When you hear them speak in an interview about how they’ve run sales campaigns in the past they describe the methods with precision. They’re great at orchestrating your company to deliver product demos.

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Demo day arrives for Springboard’s Internet of Things accelerator

The Next Web

Today is the day that eight hopeful startups got to pitch their ideas to investors at startup accelerator Springboard’s Internet of Things (IoT) demo day in Cambridge, England. The eighth is currently operating in stealth mode (yes, even on demo day) but we’re digging to find out more about them.

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How to launch a crowdfunding campaign when time’s not on your side

The Next Web

After deciding to launch a crowdfunding campaign for our product, we landed on the date of December 16th, 2013. From our research, it appears Dragon Innovation has the knowledge and know-how of how to run a hardware crowdfunding campaign. We survived the tough vetting process and discussed our next steps. 3) Agreeing on the amount.

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Never say “no,” but rarely say “yes.”

A Smart Bear: Startups and Marketing for Geeks

None of their customers used Macs, so they didn’t think Macs were important, but then it turns out the main investor is keen on seeing the demo on a Mac, and when they tried it, it didn’t work. Maybe that means a big new advertising campaign, or hiring another WordPress expert for our staff. Yay investors!).

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