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Is Your Startup E-Commerce Business Destined to Grow This Year?

Women Entrepreneurs Can

As an e-commerce business owner, you have access to a huge amount of information — like data from ad campaigns and site analytics. For example, do you want to use packages with custom designs that include your logo? She lives in Philadelphia with her husband and dog, Bear. Collect Data and Respond Fast. About the Author.

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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

How much do you know about Philadelphia, Pennsylvania? Marketing campaigns, Baker argues, are now chalkboard specials: readily changeable menus of expertise that require no long-term commitment—unlike the 20-foot neon sign above a restaurant. What about Acadia National Park? Or Monroe, Montana? You have to show your work.”

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Incorporate Your Startup at the Right Time

mashable.com

View More » Dev & Design 5 Innovative Uses of an API [Mashable. GE Campaign Turns YouTube Videos and. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! work with the world’s leading pharmaceutical, bioscience, and medical device com.

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Top 3 Reasons To Use Event Marketing To Drive Growth

YoungUpstarts

Effective marketing initiatives are designed with this purpose in mind. But no matter how skillfully designed your marketing materials are, nothing is as effective in building relationships as a face-to-face meeting. Tim Raybould is the CEO at Ticketleap , based in Philadelphia, PA.

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Get a Viral Launch Page For Your Startup With LaunchRock

ReadWriteStart

But a team at this weekend's Startup Weekend in Philadelphia has taken this idea one step further, designing a product that will help startups build viral launch pages: LaunchRock. We've written before about the importance of having a Web presence for your startup, even if you aren't prepared to launch.

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How To Avoid the 3 Most Costly Mistakes When Using Google AdWords

Duct Tape Marketing

You began your AdWords campaign for your small business with high hopes and launched it, excited to fulfill orders from your new customers. For example, if you are a pizza store in Philadelphia and use Google AdWords, you might bid on the keyword Pizza delivery in Philadelphia. Except those orders never came.

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Creating a Successful Brand Ambassador Program

The Startup Magazine

By giving them exclusive benefits and the autonomy to carry your message to consumers, you can create a word-of-mouth marketing campaign that thrives for years to come. If you want more brand awareness, that requires a different structure and different incentives than a brand ambassador program designed to create blog or social media content.