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Bezos famously only enters a new market if he believes that he can offer a differentiated (i.e. Thanks to Oliver Hudson, Word Finder ! #11- In 2013, he successfully executed a summer campaign that included larger models with the help of Hollywood superstar Beyonce- known for her body positivity and great confidence.
Do you have a plan for differentiating yourself from your competition? You might end up coming up with different marketing campaigns for different market segments or even customizing your product or service for each segment. You can also use The American Fact Finder to help filter your searches. Talk to your potential customers.
To reach, engage and convince your target audience, your best bet is to approach launches as an email campaign. Instead, take inspiration from the launch email examples below to craft your own unique campaigns. Subscribers that grabbed the opportunity to join the waitlist became part of a product launch email campaign: Image source.
This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. Check out Active Campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. This is really my new go-to CRM, ESP, marketing automation, really low cost. dtmactive.
I've taken Strength Finders and Colby and some of the other ones that are out there. The other piece is really what's the differentiating factor? We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. That's right.
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