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The study ranks 110 countries across 26 image attributes and seven measures of brand strength, but the most important factors, the aspects that truly differentiate a nation brand, are its associations and attributes – the things that people think of when they hear a place name, or look at a photograph or plan a trip.
The study ranks 110 countries across 26 image attributes and seven measures of brand strength, but the most important factors, the aspects that truly differentiate a nation brand, are its associations and attributes – the things that people think of when they hear a place name, or look at a photograph or plan a trip.
The study ranks 110 countries across 26 image attributes and seven measures of brand strength, but the most important factors, the aspects that truly differentiate a nation brand, are its associations and attributes – the things that people think of when they hear a place name, or look at a photograph or plan a trip.
For example I might click on New Visitors, Copy and then customize it to identify New Visitors from Iceland. On you left are the Dimensions (customer & campaign attributes) and Metrics (numbers, key performance indicators) you can choose to create custom segments of your own. But for now I want to keep this simple. just kidding!).
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