Remove Campaign Remove Differentiation Remove Metadata
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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. Stand out from the crowd with brand differentiation. Then, target them with user acquisition campaigns.

Metadata 121
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

It works by tagging ads with metadata (e.g., click ID, campaign ID, URL of expected conversion). If a user clicks the ad, that metadata—up to 64 bits of information—is stored in their browser. This is enough to differentiate between ads for different products, or between campaigns using different media.

Caching 140
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How Multilingual SEO Can Help Build Your Global Brand

Up and Running

How can a multilingual campaign help promote websites? To prevent this from happening, it is essential to have dedicated URLs with language indicators that will differentiate your pages from one another. As you have probably guessed by now, translation is the key to multilingual SEO. Next is promotion.

SEO 147
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4 Essential Methods of Session Stitching in Google Analytics

ConversionXL

campaign referral information is sent during the first hit of a session where the user has not yet logged in.”. The linker appends a timestamp and other metadata to validate the Client ID, which reduces the likelihood that a shared link with the Client ID affects Analytics data. Third-party payment processing.

Analytics 127
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The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)

ConversionXL

This can make everything from your email and paid ad campaigns to your organic search traffic show up as direct traffic in your GA dashboard. Most email marketing platforms like MailChimp and Campaign Monitor will integrate links with your GA, for example. utm_medium: email. utm_campaign: JulyNewsletter. So what can you do?