Duct Tape Marketing

NOVEMBER 9, 2022

3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] 15:17] How do you help folks not just clarify a message, but clarify a message that matters and that differentiates them? [17:40] And the execution is the roadmap.

Marketing 93

Marketing Differentiation Sacramento Small Business 93

Duct Tape Marketing

SEPTEMBER 26, 2018

A lot of people who are good at word of mouth are kind of good at it on accident, so we’re very specific and there’s a whole framework in this book; a six step process that any business can use to develop a talk trigger, a differentiator that creates word of mouth. They have a differentiator that creates conversation.

Montana 70

Montana Viral Sacramento Differentiation 70

Hearpreneur

OCTOBER 29, 2016

June 2016 Friendly Guy Insurance was rolled out and it is now my logo and is used for all of my marketing campaigns. The name, Saranap dates back over 100 years when a commuter train cut across California, connecting Oakland to Sacramento. 21 years later, I needed to take a look at my brand. 3 – Finding Passion.

Naming 48

Naming LLC Entrepreneur PR 48