[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’
YoungUpstarts
NOVEMBER 2, 2020
Agile marketing takes its inspiration from Agile software development, which is how 90% of companies develop software today. They used Agile to differentiate themselves and help their clients deal with the radical changes in the business environment. Shift from a campaign mentality to continuous improvement.
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