Campaign Differentiation Syndicate Viral 
Occam's Razor
FEBRUARY 3, 2014
Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Oh and speaking of starting relationships… why not create great commercials, like Seventh Generation's Campaign for a Toxic Free Generation , and benefit from thousands of more views and the social amplification already built into YouTube?
mashable.com
OCTOBER 11, 2011
” Be sure to differentiate your company from ones that the journalist has already covered, however. This article has been very useful and I will be keeping your tips in mind when I am preparing to launch a marketing campaign for my startup. viral video. Global Syndication Partners. October 10, 2011 19:42:59.
Both Sides of the Table
JULY 10, 2011
Twitter as a company has encouraged this by granting DataSift “re-syndication rights,” which means that the company can ingest the full Twitter fire hose and resell subsets of it to other parties who want to consume a smaller stream, which is more cost effective in data licenses and in IT resources needed to consume the data.
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