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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

The SoStereo firm that Salo helped build not only streamlines the way Fortune 500 Brands use music on their ads, but also helps indie artists build a musical middle class and earn extra revenues. We give brands and creative agencies an easy and affordable way to access real music by real artists for their branded content and campaigns.

Cofounder 144
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How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

I think it’s important for enterprise startups to layer in professional services into your revenue stream. deliver profitable revenue that while on gross margins of 50% vs. software at 85-95% it is still profits to help you cover fixed costs. Control Size of PS Revenue Relative to Software Business. rollout support.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. So with operations in four key cities and recurring revenue now firmly above $10 million per year and with 10,000+ customers we realized that we needed a proper CFO to guide our growth.

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Startup Funding – A Comprehensive Guide for Entrepreneurs

ReadWriteStart

The primary source of your funds should be your paying customers, i.e., your business should generate enough revenues and profits to fund the growth and expansion. These usually play a role in the very early stage of your business, primarily pre-revenue. Startup competitions. Incubators and Accelerators. Government programs.

Startup 150
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Is Crowdfunding for Startups a Good Idea?

ReadWriteStart

While these fees may seem reasonable at first glance, they can add up quickly and significantly impact the amount of capital that the startup receives from the crowdfunding campaign. A campaign should only be used if your product has a “viral” quality to it. The crowdfunding act itself becomes a marketing strategy.

Startup 141
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How to Raise Investment Capital - According to VC Jeff Clavier

ReadWriteStart

Every company has a forecast for how it will get to an arbitrary $100 million in revenue and they all hit it on year five. At this stage, the founders pay for the dilution of the shares and the funders will take 20 to 25% of the company. You can test all those things, pay $500 on a Facebook campaign or Google advertising.

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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

But what the dilution, if you bring it down to it that even creator entertainers and educators have in common is it's this human element. We did this actually last year with our Meet the CSS campaign and we wanted to humanize our customer service team, and we used actual customer service reps in the campaign. (08:27):

B2B 81