Remove Campaign Remove Direct Marketing Remove Lead Generation
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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

Nobody wants an email inbox clogged with general promotional emails, for example, or a Facebook newsfeed dominated by gratuitous updates to your company’s page… much less a breach in personal privacy! You’d be much better served to use what you know about your customers to create highly targeted and personalized direct marketing campaigns.

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Introduction to Growth Hacking for Startups

VC Cafe

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

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Cold Outreach Strategies That Actually Work in 2025

Duct Tape Marketing

He explained why many cold email campaigns fail, how businesses can leverage AI in sales for better email personalization , and why smaller, highly targeted prospect lists lead to higher response rates. Personalization is Key Generic cold emails dont work. Learn more at adcritter.com.

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Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

For example, you’ve probably done searches in Google to find what websites rank well for the search terms you want to bring leads to your business. That’s a great way to get in front of that traffic, throw whatever lead generation process you have in front of that traffic, and convert those people to customers.

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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

As a marketer, you want to get the most out of all the channels available to you. They’re important for networking, brand building, and lead generation. You set up meetings with potential partners, customers, and dormant leads who finally seem ready to take the plunge. Generate excitement in store.

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Is Twitter Really Any Good for Brand Advertisers?

Rob Go

However, calculating this for a brand marketer like Tide is very different than for a lead generator like Lending Tree. For the most sophisticated brand marketers, this is accomplished through Marketing Mix Modeling where they can directionally attribute a dollar spent to the short-term return in sales.