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Nobody wants an email inbox clogged with general promotional emails, for example, or a Facebook newsfeed dominated by gratuitous updates to your company’s page… much less a breach in personal privacy! You’d be much better served to use what you know about your customers to create highly targeted and personalized directmarketingcampaigns.
The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”
With a tactical understanding of two different marketing strategies: demand generation and leadgeneration. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.
He explained why many cold email campaigns fail, how businesses can leverage AI in sales for better email personalization , and why smaller, highly targeted prospect lists lead to higher response rates. Personalization is Key Generic cold emails dont work. Learn more at adcritter.com.
For example, you’ve probably done searches in Google to find what websites rank well for the search terms you want to bring leads to your business. That’s a great way to get in front of that traffic, throw whatever leadgeneration process you have in front of that traffic, and convert those people to customers.
As a marketer, you want to get the most out of all the channels available to you. They’re important for networking, brand building, and leadgeneration. You set up meetings with potential partners, customers, and dormant leads who finally seem ready to take the plunge. Generate excitement in store.
However, calculating this for a brand marketer like Tide is very different than for a leadgenerator like Lending Tree. For the most sophisticated brand marketers, this is accomplished through Marketing Mix Modeling where they can directionally attribute a dollar spent to the short-term return in sales.
So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call directmarketing and not really for brand marketing. So I think of direct sales.
But without proactive long-term and consistent marketing, businesses die. Avoiding investing in marketing — or even cutting back on it — because one campaign didn’t produce the desired results is a risk you can’t afford to take. It can be expensive, and it’s hard to accurately predict what customers will respond to.
It used to be that you could be doing only one channel, only one digital channel, that has directmarketing, which is email. So WhatsApp is coming up, Instagram is coming up, iMessage is coming up, Google RCFs and also the cross carrier messaging initiative that’s coming up. You can ask the same questions.
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