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Understanding the Digital Mail Room: How to Increase Your Direct Marketing Results

Up and Running

According to Enterprise Content Management Connection , digital mailrooms are often characterized by a centralized operation that manages a company’s content and documents. Combining a direct mail marketing piece with a digital marketing campaign is a good 1-2 marketing punch for many SMBs.

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This Week in Venture Capital – Episode 4

Both Sides of the Table

It is a platform to help brands building viral marketing campaigns. They focus on trying to drive engagbranded social media marketing campaigns (e.g. Clients include Pepsi, Sony, CNN, Universal, AT&T, Victoria’s Secret and Facebook, which has used the service for multiple campaigns. Enter ShoeDazzle.

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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

Dubbed "collaborative consumption" — or "the sharing economy" — this movement represents the newly cemented intersection of online social networking, mobile technology, the minimalist movement and heightened penny-pinching brought on by lingering economic uncertainties. Only 3% were online when I started AOL. Its highly inefficient," he says.

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How To Make Better Business Decisions Using Google Analytics

Up and Running

That makes it an essential driver of your web marketing strategy and the management of your website. Which websites, Google Ads campaigns , or search engines brought them to your website? If you use a content management system (CMS) such as WordPress, it is usually easier to install the Google Analytics plugin.

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Google Analytics 360: The Features Worth $150k a Year

ConversionXL

Tag Manager 360, for example, touts “enterprise level support” as the primary benefit. Integrations with a wider range of ad networks. BigQuery, part of the Google Cloud Platform, is a fully managed data warehouse. Push GA360 data into the Salesforce Marketing Cloud reporting UI. Granular, actionable data visualizations.

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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

As a marketer, you want to get the most out of all the channels available to you. They’re important for networking, brand building, and lead generation. It was also easy for the chain to measure the campaign results, compared to measuring the performance of their other marketing channels, like TV and radio. Here’s how.

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[Review] Uprising

YoungUpstarts

From the Arab Spring, Occupy Wall Street , hand-crafted bamboo bikes to Pepsi’s “Refresh” Project , Goodson explains that citizens and companies alike are leveraging on the ease of starting any movement big or small through a mix of online social networks and offline gatherings. source of image ).