YoungUpstarts

DECEMBER 9, 2013

Besides the loss of potential future revenue, any sunk costs (costs you initially incur to gain the customer) are unrecoverable. You’d be much better served to use what you know about your customers to create highly targeted and personalized direct marketing campaigns. Risk stepping out from behind technology.

Customer 170

Customer Technical Review Florida Cofounder 170

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

Viral 167

Viral API Startup Retention 167

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Without predictive targeting, a retention campaign may cost more than it gains. Political campaigning with voter persuasion modeling. Movie recommendations.

Analytics 120

Analytics Retention Social Media Campaign 120

Duct Tape Marketing

NOVEMBER 17, 2022

Kip and Keion share their marketing expertise unfiltered in the details, the truth, and nobody tells it. In fact, a recent episode, they titled Half Baked Marketing Ideas, they Got Down In The Weeds, talked about some outside of the box campaigns with real businesses. But we double in size every year in terms of revenue.

Differentiation 93

Differentiation Sales Cycle Audio Networking 93

www.usatoday.com

JULY 16, 2012

Others, such as Loosecubes, are looking for a more consistent stream of revenue by switching to a subscription-based model. Entrepreneurs have also tapped sharing platforms to directly market their goods and services, somewhat blurring the line between unadulterated peer-to-peer co-ops and direct sales channels.

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

ConversionXL

JANUARY 26, 2017

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. increase in open rate, a 64.7%

Retention 48

Retention Email eCommerce Software Review 48

Startup Professionals Musings

OCTOBER 2, 2018

Even within the digital marketing arena, there are a thousand alternatives, vying for your limited budget. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media?

Marketing 240

Marketing Viral Channel Metrics 240

ConversionXL

DECEMBER 30, 2015

Generating revenue via email marketing requires strategy. There’s really no denying that email marketing still plays a vital role in generating eCommerce revenue. Direct Marketing vs. Transactional: Which Is Best? Direct Marketing / Promotional Emails. Does one work better than the other?

eCommerce 48

eCommerce Email Conversion Marketing 48

Austin Startup

FEBRUARY 24, 2019

My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. They will bring you revenue, delight your clients (the right salespeople care about the ultimate value delivered?—?not Let me pause here and explain my own background a bit because I think it will help make my points more clear.

Software Review 48

Software Review Sales Cofounder Analytics 48

Occam's Razor

SEPTEMBER 19, 2011

We'll measure Revenue, Profit (the money we make less cost of goods sold), Expense (cost of campaign), Net (bottom-line impact). A little army in your company runs the TV campaigns. A lone intern is your email campaign people cost. If the company did both things, revenue was $12. The people.

.Net 120

.Net Campaign Channel Analytics 120

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

Adding Ad Revenue. I hired those writers, the traffic increased, I started getting more revenue from advertising, and the income increased to about $1,500 per month as a result of that. I then went and found a university student who was interested in internet marketing. We increased the revenue.

Technical Review 82

Technical Review Software Review Prospectus Audience 82

Occam's Razor

AUGUST 6, 2007

In your web analytics tool simply go to the Referring URL's / Sites report and take a look, you'll find something like this…… For this site Google Analytics illustrates that both myspace.com and simplyhired.com is not sending great traffic, while their direct marketing campaigns (#2 and #3 above) seem to be doing much better.

Metrics 121

Metrics Analytics PPC Campaign 121

ConversionXL

MAY 3, 2017

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. On the surface, Facebook campaigns have 3 components: Audiences. 3 components of Facebook Campaigns. Landing Pages.

San Jose 133

San Jose Customer Database Campaign 133

Berkonomics

AUGUST 1, 2013

The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. CMRR (Contracted Monthly recurring Revenue). Revenues are recorded as earned, not paid, especially when paid in advance. LPC (Lifetime Profit per Customer).

Internet 75

Internet CPA Acquisition Revenue 75

Occam's Razor

JULY 31, 2006

Is your company heavily into Direct Marketing (email, snail mail etc)? Or maybe you are about to plunk down a million dollars on a new affiliate marketing strategy or maybe on SEO. So top five direct marketing campaigns, top five PPC key phrases driving conversion or top five affiliates etc.

Analytics 115

Analytics Conversion PPC Metrics 115

ConversionXL

DECEMBER 13, 2018

Push GA360 data into the Salesforce Marketing Cloud reporting UI. Connect GA360 audiences to Salesforce Marketing Cloud for inclusion in Salesforce campaigns (e.g. Create audience lists from customer interactions in the Salesforce Marketing Cloud. You’ll get more complete data, but how will you drive more revenue with it?

Analytics 126

Analytics Cloud Audience Campaign 126

Berkonomics

JUNE 25, 2020

The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. CMRR (Contracted Monthly recurring Revenue). Revenues are recorded as earned, not paid, especially when paid in advance. CPA (Cost per Acquisition).

Internet 62

Internet CPA Acquisition Revenue 62

Duct Tape Marketing

JUNE 1, 2017

The revenue generating potential is there. The power of email marketing is real. Remember to test these strategies to see what works with your email campaign. A drip campaign makes sense for new subscribers. Set up a marketing campaign that schedules friendly reminders about the products they left behind.

Email 70

Email Customer Marketing Campaign 70

Duct Tape Marketing

SEPTEMBER 23, 2011

The recent moves on Facebook earlier this week and announced during their annual f8 conference are business friendly moves aimed at tapping more revenue generation from your sharing addiction. The new changes at a glance: The new Facebook Timeline features a graphic history of everything you choose.

Advertising 78

Advertising Revenue Campaign Direct Marketing 78

Occam's Razor

AUGUST 28, 2006

Depending on the cost of items you sell on your website each percent point of abandonment could represent tens of thousands to millions of dollars per month in revenue. That should give you some range to think about. Hence my recommendation to have a almost irrational adoration of this metric. This can be great source of actionable insights.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

JANUARY 30, 2012

In this case, I've done that by adding a filter to segment revenue to only show social value. And it is not all social media, it is just the money made from the company's own social media efforts by using the right campaign parameter. Try to look at your top 25 campaigns and compare conversion rate. Pretty cool.

Analytics 146

Analytics Metrics API Web 146

Seeing Both Sides

DECEMBER 20, 2010

Most of the reports breathlessly describe the explosive revenue and customer growth the company has achieved in two short years and what a breakthrough the model represents (an example can be found in John Battelle's hagiographic blog post). But haven’t we seen this movie before in the world of direct marketing?

Direct Marketing 50

Direct Marketing Database Advertising Email 50

Rob Go

AUGUST 10, 2011

This valuation is for a company with 200 million registered users (although a much smaller # are active) and estimated revenues of around $200 million, equating to a steep multiple of 40 times sales for the microblogging service. This is at the heart of what Old Spice did with the “Responses” campaign last year. billion valuation.

Advertising 62

Advertising Valuation Channel Distribution 62

Lightspeed Venture Partners

DECEMBER 3, 2010

The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. While the revenue numbers may not be huge in 2010, there is certainly promise to the business models that are developing on these platforms. How can you improve LTV ?

Internet 114

Internet eCommerce Advertising Flash 114

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Amy Harrisson – The Science of Screenwriting for Online Marketers and Copywriters. Three tactics to maximize revenue from a CRO program: Free test software. Change of statistics. Need Keywords?

PPC 48

PPC Analytics Video Non-Compete 48