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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

You’d be much better served to use what you know about your customers to create highly targeted and personalized direct marketing campaigns. And good news: This tailored approach is vastly more effective than general media campaigns, too! Risk stepping out from behind technology.

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Risk Avoiders Are Opportunity Missers: 10 Excuses Business Owners Make

YoungUpstarts

But without proactive long-term and consistent marketing, businesses die. Avoiding investing in marketing — or even cutting back on it — because one campaign didn’t produce the desired results is a risk you can’t afford to take. It can be expensive, and it’s hard to accurately predict what customers will respond to.

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