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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

click ID, campaign ID, URL of expected conversion). The amount of data sent with the ad impression is controversial : Apple’s proposal allows marketers to store just 6 bits of information in a “campaign ID,” that is, a number between 1 and 64. How these new tracking proposals affect reporting. Image source ). Image source ).

Caching 140
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Twitter Link Roundup #60 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The great RockMelt social disintermediation – [link]. SPEC Campaign [link]. Business plans for entrepreneurs: the three ‘Rs’ – Part I – [link]. Important insight – Harsh Realities From 500 Startups Founders – [link]. What I Wish I Knew Before I Started My Company – [link]. Way to go San Francisco!

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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

Broadly speaking it is important to internalize that humans are going to get out of the campaign business (campaign management, content, offers, manual spreadsheet massaging, handful of keywords/pages/whatever focus, etc.). Most manual touch (even with a tool) search campaigns take into account three or four signals.

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Don’t call it AdTech. It’s “Adhesive”

VC Adventure

The ability of Adhesive companies to insert themselves into the data stream, which existing marketplace players will enable and encourage this, and exactly who the ultimate beneficiaries are (not to mention who is being disintermediated) are key components to a company’s ability to gain rapid market share and scale. Margin Dynamics.

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9 Real Estate Marketing Strategies to Expand Your Business

Up and Running

You can also market your business on search engines such as Google and Bing, by paying for ad campaigns. Disintermediation refers to the mindset where customers wonder whether they really need a real estate agent or not. These are relatively inexpensive, with the potential for huge outreach. How to Create a Branded Website.

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Don’t call it AdTech. It’s “Adhesive”

VC Adventure

The ability of Adhesive companies to insert themselves into the data stream, which existing marketplace players will enable and encourage this, and exactly who the ultimate beneficiaries are (not to mention who is being disintermediated) are key components to a company’s ability to gain rapid market share and scale. Margin Dynamics.

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Winners and Losers in the Coming Crowdfunding World

Growthink Blog

Liberatingly, crowdfunding will allow smaller companies to simply bypass and disintermediate these broken financial sources altogether.