Rembrandt Communications

FEBRUARY 1, 2025

Are you using the power of PR, or public relations, to boost sales, awareness and credibility right now? This is just one example of the Power of PR at work, but it can catapult your success! I bet youre ready to learn more Well, many people believe that PR stands for press release. How are you using the Power of PR?

PR 130

PR Public Relations Database Audience 130

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR?

PR 319

PR Venture Capital Hiring Seed Capital 319

crowdSPRING Blog

APRIL 26, 2013

What is the best time to send email campaigns? What is the best time to send email campaigns? Downfalls of Distributed Startups – [link]. What is the best time to send email campaigns? Dove Campaign Parody: Men, Less Beautiful Than They Think – [link]. Great data – [link]. ” – [link].

Social Media 90

Social Media Small Business Design Media 90

ConversionXL

OCTOBER 25, 2018

Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. Standardized, clean data is critical to deploying great campaigns.”. Bad data affects demand generation campaigns in other ways, too. This post doesn’t do that.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

FEBRUARY 3, 2022

Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Rewards program, contests, email marketing, campaigns; Revenue. Partnerships.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

JUNE 23, 2020

Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29. That was 25 times the number of monthly downloads prior to the campaign. .

Technical Review 105

Technical Review Software Review Audience Advertising 105

David Teten

JULY 12, 2013

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

PR 60

PR Public Relations Startup Technical Review 60

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). From there, you can track the impacts of subsequent marketing campaigns using your brand track.

Metrics 157

Metrics Marketing Campaign Audience 157

Brandanew

JUNE 18, 2015

Content Marketing distribution costs. Again, the key is not to run campaigns that you’re not tracking. It’s important not to run campaigns that you can’t optimize or track well resulting in high budgets. PR costs are also very regional so from Europe to India, there will be a large difference.

Cost 100

Cost Marketing Social Media PR 100

Entrepreneurs-Journey.com by Yaro Starak

JANUARY 2, 2011

In my previous article I took a look at contacting and communicating with the print media through the creation and distribution of a media release. In this post, I thought I would give an example of a media release so that you can see the format at work, and then show you the results of the campaign. Visit www.mcdulingpr.com.au.

Media 88

Media Technical Review Australia Public Relations 88

crowdSPRING Blog

MARCH 15, 2013

The chart above shows age distribution within major social networks and online communities. Why Your Marketing Campaign Sucks | TechCrunch – [link]. Why Your Marketing Campaign Sucks | TechCrunch – [link]. Here are some of the links that I’ve liked and shared this past week! The Verge – [link].

Social Media 105

Social Media Small Business Design Media 105

ConversionXL

MARCH 19, 2020

A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. What does a thoughtful campaign look like? De Beers made such an investment, even though a brand campaign could only soften the decline in sales during the 2007–08 crisis: Ally faced a different challenge.

Marketing 121

Marketing Campaign Non-Compete Lean 121

crowdSPRING Blog

NOVEMBER 30, 2012

Campaigns | NYT FiveThirtyEight – [link]. How PRWeb Helps Distribute Crap Into Google & News Sites – [link]. Campaigns | NYT FiveThirtyEight – [link]. Who says startups are easy | Om Malik – [link]. Your Brand is What You Do – [link]. Want to create a new habit? Thought Gadgets – [link].

Social Media 100

Social Media Small Business Central African Republic Design 100

Up and Running

JANUARY 22, 2020

Organic Social Media Campaigns. Not only can you run organic campaigns for free on social media, but you can also reach a wide range of audience sectors. You can also leverage messenger marketing platforms such as Mobile Monkey to run chatbox campaigns and engage your contacts on a more personal level. PR and media outreach.

SMS 101

SMS Marketing Affiliate Social Media 101

mashable.com

SEPTEMBER 12, 2011

And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. Then we allocated the saved money into hiring the highest quality developers available — especially those who have experience working with a distributed team. million in venture financing. Thanks for the great post!

Startup 79

Startup Social Media RSS Social Network 79

Rembrandt Communications

JULY 1, 2021

Now is the time to create your content strategy and PR prep for the months ahead so you can avoid this nightmare. After all, your marketing and public relations’ (PR) activities are not going to stop just because the sun is calling! 5 Steps to Content Strategy and PR Prep for Summer Fun! Organize Distribution.

PR 130

PR Public Relations Campaign Social Media 130

ConversionXL

OCTOBER 18, 2018

It costs less than $100 per year to run a website, and—unlike the print publishing era—no reputable editor or printing costs stand in the way of immediate, uncensored, worldwide distribution. PR professionals and marketers have recognized the potential value of that proxy and shoved their leaders into the spotlight.

Technical Review 188

Technical Review Montana Differentiation Hiring 188

Up and Running

AUGUST 21, 2018

Or, make sure that you get the kind of funding that’s needed for large marketing and PR campaigns. You’ll add more detail to your sales and marketing strategy, your pricing strategy, and perhaps your manufacturing plans and distribution strategy. You can get started on your Lean Plan right away by downloading our free template.

Lean 134

Lean Forecast Software Review Business Plan 134

Up and Running

AUGUST 22, 2011

When it comes to generating publicity/media exposure for a product or service, trying to determine the amount of time it might take to launch and maintain a successful media exposure campaign is a hard nut to crack. What is the optimal length of a campaign and how much effort will it take to get the job done effectively?

Campaign 78

Campaign PR Media Distribution 78

Rembrandt Communications

JANUARY 22, 2019

How do you improve PR firm results? But, before you hand over all of your PR activities to the experts, there are a few, key things you can do to create a positive, long-term relationship and get the best results possible. It’s essential to talk to your PR firm representative on a weekly basis (at least). Set Expectations.

PR 113

PR B2B Public Relations Campaign 113

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 130

Campaign Analytics Metrics Search 130

Both Sides of the Table

FEBRUARY 3, 2011

as well as what drove the success of the campaigns. They never did any PR or marketing to get their videos to first get shown on the news during the 2000 election. JibJab has an ad model that relied on exclusive distribution deals with the big portals. How did you go viral initially? That’s what JibJab focused on.

Viral 303

Viral Investment Bankers Video Business Model 303

Austin Startup

JULY 14, 2017

This is what Silicon Valley contributed to the Internet and no amount of media spin or PR crisis campaign is going to change what Silicon Valley done to a great technology such as the World Wide Web and the digital economy.

Silicon Valley 48

Silicon Valley Technical Review Artificial Inteligence Africa 48

Up and Running

MAY 23, 2016

If you’re working closely with partners who are helping you distribute your product, it’s especially important to make sure they understand who you are, how you speak, and who you serve. Do your own PR. Whether or not you’ve got the budget, doing your own PR to start with is a good idea. Don’t forget real-life products.

Software Review 74

Software Review Software Delaware Forecast 74

Rembrandt Communications

JANUARY 22, 2019

How do you improve PR firm results? But, before you hand over all of your PR activities to the experts, there are a few, key things you can do to create a positive, long-term relationship and get the best results possible. It’s essential to talk to your PR firm representative on a weekly basis (at least). Set Expectations.

PR 100

PR B2B Public Relations Campaign 100

K9 Ventures

JULY 21, 2016

Launch/Pre-order/Crowdfunding: Do you do a Kickstarter campaign for crowdfunding? Should you do a Self-starter campaign for pre-orders? If you do a launch it’s rare for the launch to take of organically, it must also be accompanied by a level of paid distribution (i.e.

Software Review 48

Software Review Forecast Portfolio Distribution 48

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps. Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app.

Mobile 190

Mobile Social Media Distribution PR 190

Ben's Blog

JUNE 28, 2011

After Mosaic, even Marc and his co-founder Jim Clark originally planned a business for video distribution to run on top of the proprietary Information Super Highway , not the Internet. In fact, to a large extent Mike created the war by launching a withering PR attack that Microsoft couldn’t ignore.

CTO 74

CTO Internet Illinois Cofounder 74

ConversionXL

JANUARY 18, 2022

If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose. Build systems and processes that enable your team to create and distribute content seamlessly. Infuse your workplace culture with your brand.

Marketing 109

Marketing Social Media Non-Compete Audience 109

This is going to be BIG.

SEPTEMBER 6, 2011

Unfortunately, using other people's channels and audience, which is essentially what PR is, won't be as effective--simply because no one can tell your story as well as you can. PR can magnify, distribute, etc., PR can magnify, distribute, etc.,

Social Media 111

Social Media PR Media Hiring 111

This is going to be BIG.

AUGUST 18, 2016

Campaigns, conventional or not, are highly motivated and energetic storytelling machines. That's the kind of pace a startup needs to be on--except that most startups treat their PR as if all you need to do is to launch your message at a debate and cross your fingers after that. 2) Campaigns work on a schedule.

Campaign 60

Campaign PR Startup Video 60

The Startup Magazine

FEBRUARY 18, 2022

Without digital assets, a company cannot perform a variety of functions ranging from marketing campaigns, data and asset analytics/performance, workflow, building brand awareness, and influencing as customers are moved by these seemingly little things. What Then is a DAM Tool? Benefits of Digital Management Tool.

Campaign 167

Campaign Software Search Security 167

YoungUpstarts

SEPTEMBER 3, 2020

Many entrepreneurs fresh-of-the-boat mistakenly assume that the marketing aspect for their startup consists merely of a few Facebook and email advertisement campaigns. It Helps Your PR Journey. Therefore, they try to market their new products themselves without enlisting the help of a marketing company.

Marketing 147

Marketing Startup PR Campaign 147

ReadWriteStart

APRIL 4, 2023

While these fees may seem reasonable at first glance, they can add up quickly and significantly impact the amount of capital that the startup receives from the crowdfunding campaign. A campaign should only be used if your product has a “viral” quality to it. The crowdfunding act itself becomes a marketing strategy.

Startup 141

Startup Campaign Cofounder Venture Capital 141

crowdSPRING Blog

JANUARY 31, 2011

PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for a small company. A couple of weeks ago, Ross wrote about setting goals for your company , and this is critical in your approach to PR. Create a budget. Have a plan. Be a resource.

Public Relations 130

Public Relations Small Business Lean PR 130

Rembrandt Communications

JANUARY 1, 2024

Post your message on social media, add it to your newsletters and marketing materials, send an email campaign, distribute a press release… you get the idea. Take the time to plan your public relations for the year ahead (or hire a PR expert to do it for you!). Communicate in various ways so that your target audience responds.

Public Relations 130

Public Relations Viral PR Social Media 130

Austin Startup

DECEMBER 6, 2017

Public relations strategies — bylined article placement, distributing newsworthy press releases to media influencers, and creating/posting blog content on your website for example — can easily align with inbound marketing efforts.

PR 48

PR Public Relations Marketing Social Media 48