ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149

Campaign CTO Marketing Social Media 149

ConversionXL

MAY 27, 2022

Like SEO, demand generation is a long game. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. Curious about the impact of virality on revenue, he dug into demand generation campaign data. Stage 5: Maximize your content’s ROI with well-oiled distribution.

Demand 124

Demand B2B Distribution Channel 124

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

AUGUST 29, 2017

Types of content: Blog posts answering common client challenges (to help boost SEO). White papers. To do this, you must build processes and campaigns that make it easy for your brand champions to refer your business. Advertising (consider paid search and paid social) promoting content upgrades to boost lead conversion.

Developer 58

Developer Customer Social Media Video 58

ConversionXL

MAY 27, 2022

Ahrefs, for example, provides a free SEO training course for beginners, educating them on the basics to help them rank higher. They then launched a series of personalized ad campaigns according to the specific buying stage, company, and persona. Now they’re making a list of the best options before making a purchase decision.

Demand 91

Demand Lead Generation PPC Leadership 91

Mike Michalowicz

FEBRUARY 11, 2013

You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off. Then write a white paper. Don’t have the time, knowledge or expertise for a white paper? cost = $0 other than some time). Then write a series of short articles.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

MAY 30, 2017

Within the inbound marketing world, content marketing has replaced antiquated forms of link building as it relates to SEO. With SEO in mind, a strong strategy, and the ability to frequently and consistently create high-quality content, you can indirectly sell effectively to your targeted audience. White papers.

Marketing 55

Marketing Distribution SEO Channel 55