Remove Campaign Remove Distribution Remove Tulsa
article thumbnail

How Decisions Define Our Business Destiny

Duct Tape Marketing

Recent, an episode featured Max Novak, the founder of Nova Cast, where he talked all about how podcast booking campaigns create value for listeners and for brands. So the example I give is we call a turn in a roadway, A turn, but it's really not, it's just a non-linear distribution of asphalt. Steve McKee (12:47): That's right.