Startup Professionals Musings

JULY 12, 2023

Viral marketing campaigns to lure new customers will cost you big money. These are chances to broaden your product line, change distribution, offer new services. It's far less expensive to nail down repeat business from your existing customers than it is to land new ones. Focus on your core competency.

Viral 232

Viral Revenue Distribution Campaign 232

Startup Professionals Musings

OCTOBER 21, 2020

Viral marketing campaigns to lure new customers will cost you big money. These are chances to broaden your product line, change distribution, offer new services. It's far less expensive to nail down repeat business from your existing customers than it is to land new ones. Focus on your core competency.

Viral 430

Viral Revenue Distribution Cloud 430

ConversionXL

OCTOBER 4, 2022

Run retargeting campaigns that convert with personalized discounts 6. What do their email campaigns look like? Identify key characteristics that delineate one audience segment from another, then create and distribute appropriate content. Run retargeting campaigns that convert with personalized discounts. What isn’t?

eCommerce 129

eCommerce Marketing Social Media Retention 129

The Next Web

DECEMBER 4, 2013

Back in 2009, Cloudera placed news of its Distribution for Hadoop launch in tech blogs and reputable news sources , and reached 1.5 With an innovative product in the consumer payment space, the company had viral-ready content. Take good care of them, and organic, viral sharing may welcome your product to the marketplace.

Social Media 158

Social Media Media Viral Startup 158

Rembrandt Communications

JANUARY 1, 2024

Post your message on social media, add it to your newsletters and marketing materials, send an email campaign, distribute a press release… you get the idea. Remember, you may get a lot of “No’s” but just one “Yes” can provide a feature story that goes viral! Communicate in various ways so that your target audience responds.

Public Relations 130

Public Relations Viral PR Social Media 130

ConversionXL

MARCH 6, 2019

Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. Direct Sponsored Content campaign with video not published elsewhere.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

SEPTEMBER 10, 2019

One time, we ran a bunch of tests on our drip email campaigns over a five-month period. Our new email subscribers would receive email campaigns for different products. We were optimizing revenue from these campaigns by testing different versions. Suddenly, our revenue from these campaigns dropped by 50%.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). From there, you can track the impacts of subsequent marketing campaigns using your brand track.

Metrics 157

Metrics Marketing Campaign Audience 157

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Distribution Hacks.

API 167

API Viral Startup Retention 167

YoungUpstarts

DECEMBER 5, 2012

Through the Klout Perks programme, companies such as Audi, Universal Pictures, Nike, Disney and other big brands have organized successful campaigns targeting powerful influencers in niche areas. Systematically engaging influencers who are most willing (or least passive) to distribute your contents virally. Nuff said.

Technical Review 160

Technical Review Singapore Algorithm Social Media 160

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A famous 1913 campaign by R.J. That rarely happens.

Product 110

Product Campaign Acquisition Social Media 110

Up and Running

JANUARY 22, 2020

Organic Social Media Campaigns. Not only can you run organic campaigns for free on social media, but you can also reach a wide range of audience sectors. You can also leverage messenger marketing platforms such as Mobile Monkey to run chatbox campaigns and engage your contacts on a more personal level. Word-of-Mouth Marketing.

SMS 101

SMS Marketing Affiliate Social Media 101

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

ReadWriteStart

APRIL 4, 2023

While these fees may seem reasonable at first glance, they can add up quickly and significantly impact the amount of capital that the startup receives from the crowdfunding campaign. A campaign should only be used if your product has a “viral” quality to it. The crowdfunding act itself becomes a marketing strategy.

Startup 141

Startup Campaign Cofounder Venture Capital 141

YoungUpstarts

OCTOBER 9, 2018

A great product will always sell itself to the user base and you will not even need to create huge marketing campaigns to get your application out there. Have a strong distribution network. Secondly, make sure that you have a distribution network that avails the application to the right customers at the right time.

Mobile 124

Mobile Startup Distribution Viral 124

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app. Therefore, my recommendation for startups who are pre-monetisation is to experiment with new organic distribution ways.

Mobile 190

Mobile Social Media Distribution PR 190

YoungUpstarts

OCTOBER 27, 2018

Logo stickers form the backbone of any solid guerilla marketing campaign. The sticker might even go viral and produce plenty of free publicity for your company. A sticker campaign can make your logo look modern and innovative. Next, try to distribute logo stickers to cause a viral sensation.

Customer 166

Customer Guerilla Social Media Viral 166

VC Cafe

MAY 13, 2014

Viral Projects. Some brands understand the value of building a viral project, unrelated to their core offering, with broad appeal. Dropbox transformed a marketing campaign for an undifferentiated product (storage) into a worldwide competition among universities. Distribution Hacks- [link]. Use stats.grok.se

Lean 162

Lean Viral Startup Marketing 162

ConversionXL

JANUARY 11, 2013

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. Appsumo is an daily deals website for the coolest web apps and other digitally distributed goods.

Campaign 95

Campaign Estonia Social Media Viral 95

The Startup Magazine

FEBRUARY 18, 2022

Without digital assets, a company cannot perform a variety of functions ranging from marketing campaigns, data and asset analytics/performance, workflow, building brand awareness, and influencing as customers are moved by these seemingly little things. What Then is a DAM Tool? Prevention of attendant legal issues.

Campaign 141

Campaign Software Search Security 141

crowdSPRING Blog

MARCH 15, 2013

The chart above shows age distribution within major social networks and online communities. Why Your Marketing Campaign Sucks | TechCrunch – [link]. Why Your Marketing Campaign Sucks | TechCrunch – [link]. ViralSearch: Identifying and Visualizing Viral Content – [link]. The Verge – [link].

Social Media 105

Social Media Small Business Design Media 105

Both Sides of the Table

MAY 19, 2010

Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Current round: $20mm in Series C by Accel Partners (Jim Breyer, board member at Wal-Mart, Dell, and FaceBook), KPCB, and DAG Ventures. Total raised: $29.5mm.

Partner 240

Partner New York City Cofounder Syndicate 240

Hearpreneur

JANUARY 5, 2022

We will create an appealing referral campaign in 2022. This isn't the same as an influencer campaign. Specifically, I plan on putting out one study per quarter that I'll send out to reporters and hopefully get viral coverage on social media. Despite how simple it may seem, it's amazing how good health can increase productivity.

Entrepreneur 126

Entrepreneur Affiliate Green Cloud 126

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Over the last 13 years, he's worked with companies like Target, Jeter and Shopify to implement performance marketing campaigns. That can then be distributed through owned, earned, and paid, right?

Channel 78

Channel Acquisition Framework B2B 78

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. . Quit boards with a low virality score (which you can check in Tailwind).

Marketing 114

Marketing Viral Campaign Search 114

crowdSPRING Blog

AUGUST 6, 2017

“Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” The story behind Khan Academy is tech legend: educator Salman Khan started by posting videos on YouTube to help his cousin with her math homework and the videos went viral. ” Udemy.

Programming 73

Programming Technical Review Small Business Illinois 73

Startup Professionals Musings

JANUARY 5, 2018

This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and support. An advisory board of outside people with experience in your domain can give you the unbiased feedback you need, as well as connections for setting up distribution and sales channels.

Product 137

Product Advisory Board Business Model Cofounder 137

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1.

Retention 106

Retention Artificial Inteligence Channel Email 106

Both Sides of the Table

FEBRUARY 3, 2011

They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. How has the viral coefficient been for you? Gregg gave us specifics on how viral adoption has worked. The viral adoption went to 15-20 per share action. . <Small

Viral 303

Viral Investment Bankers Video Business Model 303

Duct Tape Marketing

APRIL 30, 2015

Are Paid Content Distribution Platforms Cost Effective? Paid Content Platforms: A Distribution Alternative? Not unlike creating a sponsored post on Facebook, a range of content distribution platforms have emerged over the last few years, aiming to automate the challenge of finding an audience for your content. CPC: $0.25–$0.30.

Distribution 28

Distribution Cost Social Media Viral 28

Both Sides of the Table

DECEMBER 20, 2010

They need a stronger campaign about consumption rather than sending Tweets. They had a lock on “distribution&# and were named AOL, Yahoo!, Twitter resurfaces things and can drive old content viral. Simply adding a Twitter share button on your blog or website can make your back catalog go viral. Look at Quora.

XML 349

XML RSS Curation Viral 349

Startup Professionals Musings

MAY 1, 2013

Viral marketing campaigns to lure new customers will cost you big money. These are chances to broaden your product line, change distribution, offer new services. It''s far less expensive to nail down repeat business from your existing customers than it is to land new ones. Focus on your core competency.

Startup 247

Startup Viral Revenue Distribution 247

SoCal CTO

OCTOBER 5, 2010

5 great viral marketing campaigns (and what small businesses can learn from them!) - crowdSPRING Blog , September 13, 2010 At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Except they won’t be called Product Managers.

Technology 191

Technology Product San Francisco CTO Hire 191

crowdSPRING Blog

AUGUST 6, 2017

“Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” The story behind Khan Academy is tech legend: educator Salman Khan started by posting videos on YouTube to help his cousin with her math homework and the videos went viral. ” Udemy.

Programming 48

Programming Technical Review Small Business Illinois 48

ConversionXL

MAY 29, 2019

The channel became a viral sensation after the creators attempted to fold a piece of paper more than seven times, which rocketed the video to the top of Reddit. Reddit has worked as a distribution path for other YouTube channels. This post contains video, click to play]. was to start promoting some of our videos on Reddit [.]

Channel 106

Channel Video Audience Software Review 106

Startup Professionals Musings

APRIL 4, 2012

Viral marketing campaigns to lure new customers will cost you big money. These are chances to broaden your product line, change distribution, offer new services. It's far less expensive to nail down repeat business from your existing customers than it is to land new ones. Focus on your core competency.

Entrepreneur 234

Entrepreneur Viral Revenue Distribution 234

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Most campaigns can be optimized to increase conversion rates and lower costs. Intercom allows you to build drip email campaigns based on specific actions users take on your site. Video ads: Fail.

Revenue 60

Revenue Acquisition Channel Campaign 60