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PPC Automation: Is the Future of Paid Search Already Here?

ConversionXL

Will PPC look like this in 2020? Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. PPC automation is a massive topic. Probably not. Ad Testing.

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3 Awesome, Downloadable, Custom Web Analytics Reports

Occam's Razor

Not only will I tell you about them, I'll give you downloadable links so you can get going right away! You can use them as is, or, better still, you can download and adapt them to your unique business needs. Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc). celebrate.].

Analytics 126
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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

47% of small business owners execute marketing campaigns entirely on their own. Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. What is PPC? PPC stands for “pay-per-click advertising.” PPC vs SEO — What’s the difference?

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Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

Occam's Razor

It also has one tab so full of awesomeness, you are going to have to download it to bathe in its glory. So to speed up your ROA computation, download: Return on Analytics Calculation Model. and specialized PPC tools and email or other software. 400% ROI, not bad. In the model there are three clusters: 1. Media Optimizations 2.

Analytics 143
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Campaign is defined as anything but Direct traffic.

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The Making of GreenPal with founder Bryan Clayton

Duct Tape Marketing

If you don’t want to cut your own grass or need a snow removal service, download GreenPal in the app store. is the AI-powered, all-in-one lead generation solution that leverages the 3% top-performing strategies, from over 12,000 campaigns. What else do you think is in the realm of possibility for your marketplace? Like this show?

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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. If your campaign works and your brand awareness metrics improve, you win. The results?

Framework 102