ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.

PPC 131

PPC Campaign Marketing Sales Cycle 131

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 130

Campaign Analytics Metrics Search 130

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

Up and Running

FEBRUARY 18, 2021

Finally, we can create ad campaigns that target those trial users who didn’t convert but whose purchase prediction score makes them promising candidates for purchasing the product later on. In remarketing, on the other hand, the goal is to collect emails from visitors and users and create email campaigns targeted to them. A/B testing.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Duct Tape Marketing

JANUARY 25, 2016

Video thumbnails’ that show up in search results. As an Internet marketing strategist that handle dozens of SEO campaigns for companies of all sizes, my team was spending too much time trying to add and optimize structured data on our clients’ WordPress websites. Aggregate Star Review Ratings in search results. One More Tool.

SEO 28

SEO Kansas City Software Review HTML 28

ConversionXL

MAY 27, 2022

They then launched a series of personalized ad campaigns according to the specific buying stage, company, and persona. If your target market is large, with a small average customer value (<$10,000) , lead generation campaigns will help boost email marketing and CRM lists and convert a higher volume of customers. Key points.

Demand 91

Demand Lead Generation PPC Leadership 91

Occam's Razor

JANUARY 7, 2007

9: Don’t forget Flash, Flex, RIA, RSS, Videos etc. Source attributes : where do people come from (websites, campaigns, search engines etc etc). 09769308&[link] loads/search.aspx&&HL=Downloads&CM=Navigation&CE=Resources. ovchn=OVR&ovcpn=ron& ovcrn=ysmronpremium&ovtac=PPC.

Technical Review 93

Technical Review Analytics Web Software Review 93

Up and Running

AUGUST 19, 2016

Go through videos on YouTube that teach you how to setup a small photobox, and get the lighting correct so that the images look like a professional created them. It’s just a slower process than outsourcing the campaign to an actual launch service. See Also: Branding Checklist: 10 Essentials Before Launch [Free Download].

PPC 60

PPC Campaign Sales Search 60

Duct Tape Marketing

MARCH 23, 2017

But when it comes to Facebook, the real key is how to create sustainable traffic—in other words, campaigns that will deliver traffic reliably month over month. The tradeoff, however, is that these users convert less often than visitors from paid search campaigns. Downloadable buyer’s guide to your product/service.

Sales 49

Sales eCommerce Campaign Audience 49

Duct Tape Marketing

FEBRUARY 27, 2024

Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. And you think about marketing today, you have to have a website, SEO content, PPC book, reputation management, do a podcast. 09:32): Now, this offer is limited to new active campaign customers only.

Vertical 68

Vertical Marketing Cofounder Campaign 68

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Video: Google Tech Talks: Avinash Kaushik. Videos: Actionable Web Analytics Tips. 3 Awesome, Downloadable, Custom Web Analytics Reports. How can my company become great?"

Analytics 125

Analytics Metrics SEM Web 125

Duct Tape Marketing

AUGUST 30, 2013

A landing page is just the page someone “lands on” when an ad or email directs them to take a specific action such as sign up for a free webinar, subscribe to a newsletter, download free videos or buy a new product. The landing page is used instead a site’s homepage. Advertising conversion. Use a powerful tool.

PPC 69

PPC Social Media Hosting Audio 69

Duct Tape Marketing

MARCH 21, 2024

Duct Tape Transcript Email Download New Tab John (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. This is John Jantsch. So what are you waiting for?

SEO 65

SEO Technical Review Viral Video 65

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Email software is what’s going to drive your marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Campaign is defined as anything but Direct traffic.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

JULY 22, 2013

So, if you download the mobile app created as a result of these efforts, how big of a problem is it solving for Walmart? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You want sales, yes.

Framework 164

Framework Marketing Metrics Audience 164

The Startup Magazine

SEPTEMBER 27, 2023

You can create content for emails, social media posts, blog posts, videos, newsletters, infographics, and more. Metrics can include lead magnet downloads, clicks coming from posts, shares per post, email sign-ups, and more. Let’s look at a few examples. This will inevitably lead to more sales for your business.

PPC 120

PPC Social Media Marketing Audience 120

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. SEO & PPC, Because You Should! You spend money on SEO and PPC. Cheat Sheet for Video Ads!), … A little better.

Analytics 60

Analytics Metrics eCommerce PPC 60

The Startup Magazine

DECEMBER 4, 2023

Professionals can download stock photos to add a touch of sophistication and visual appeal to their marketing materials, helping to create a more engaging and professionally resonant presence for their business. For small businesses, this could mean starting a blog, creating how-to videos, or publishing infographics.

Small Business 108

Small Business PPC Marketing Social Media 108

Duct Tape Marketing

MAY 4, 2016

AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. WordStream – Service that manages PPC campaigns, but great info too. Postcard Mania – Great online tool to create offline direct main campaigns. SpyFu – Download competitors’ profitable key words.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

YoungUpstarts

JULY 1, 2015

Videos – instructional and educational videos about the industry. Webcasts – Live videos viewed online. From Facebook pages, Twitter accounts, LinkedIn profiles to YouTube videos, the book teaches readers how they should set up their social media accounts and “socialize” their content through these platforms.

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

JULY 19, 2013

When you’ve got each of these strategies running, you should turn on search retargeting, which is a display technique that enables you to show display ads for people who have been searching for relevant keywords – even if you haven’t seen them on your site or on your search campaign.” Remember that Zappos video from earlier?

Software Review 129

Software Review Technical Review Email Architecture 129

Occam's Razor

SEPTEMBER 30, 2013

You should have a well defined strategy to create videos and how-to content (constantly updated with solutions to new pain points of customers). Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. You should have an incredibly amazing blog for your company (more on this below).

Analytics 156

Analytics Marketing Social Media Technical Review 156

Duct Tape Marketing

SEPTEMBER 27, 2012

Yesterday you learned what makes a good landing page and the 9 concepts below can be used as a checklist to keep you on track the next time you run a marketing campaign. Use video to increase conversions. Studies have shown that using videos improve conversions. Where landing pages sit in the funnel. The back button.

Conversion 67

Conversion PPC Widget Social Media 67

Duct Tape Marketing

AUGUST 10, 2017

You might not have a lot of people filling out your contact form, but you might get people downloading this free pdf that you put out there. I just did one, I did a product launch for one of my things, and I tracked how many people played the video, how many people made it 25% of the way through the video, 50%, all the way to 100%.

Minneapolis 33

Minneapolis Analytics Software Review PPC 33

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. It is a content site, so rather than silly things like page views you use Loyalty (more on this below) and you also show consumption of videos (events). Try to look at your top 25 campaigns and compare conversion rate. So go forth and multiply!

Analytics 146

Analytics Metrics API Web 146

Occam's Razor

JANUARY 20, 2010

Content as in relevant videos that are named well, linked correctly and well tagged. Why not start a YouTube channel with a series of how-to videos? One more bonus tip: Leverage "universal search" Videos, pictures, downloads, offers, buttons, maps, uploaded menus, coupons, and on and on and on.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

FEBRUARY 20, 2012

" "Download the trial version." Competition (who comes up first consistently, ppc and organic). So off to YouTube to do some relevant searches to see what videos show up. Do I see any promoted videos in the results (to control the message)? Will I analyze Search first or Campaigns? " Et al.

Web 139

Web Analytics Technical Review Affiliate 139

Occam's Razor

OCTOBER 24, 2016

Micro-outcomes for an ecommerce website would include store lookups, coupon downloads, new accounts, reports their users can download, email signups, reviews submitted, product amplification, videos watched, charitable efforts, blog subscribers, community celebrations, etc. Only a handful of you measure micro-outcomes.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

MAY 18, 2010

This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Television campaigns. Email campaigns to prospective customers in Florida, New Mexico, Arizona and Utah. "Social media campaigns" ( context ).

Analytics 124

Analytics Web Acquisition Metrics 124

Occam's Razor

OCTOBER 19, 2010

Or, if you truly want my admiration, you'll compute Profit and Margin for your campaigns in Microsoft Excel or using the most relevant database query. See this video by ifbyphone: Google Analytics Phone Call Integration or this page on the MongooseMetrics site: AccuTrack. AdWords Campaign Experiments by Google.

Analytics 136

Analytics Web Non-Compete Campaign 136

Occam's Razor

FEBRUARY 22, 2010

Sampling bias : People are enticed to install monitoring software in exchange for sweep-stakes entries, downloadable screensavers and games, or a very small sum of money (such as $3 per month). Since usage during business hours forms a huge amount of web consumption, it is important to know that panel data is blind to this information.

Analytics 124

Analytics Securities and Exchange Commission Search Engineer 124

ConversionXL

APRIL 12, 2017

Videos of the 20+ talks will be available to CXL Institute subscribers in about a month.). E.g. Message match / headline match from PPC ad to landing page. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Neither should video. Jared Spool: Is Design Metrically Opposed?

San Antonio 86

San Antonio Metrics B2B Analytics 86

sharkseo.com

NOVEMBER 29, 2010

A year or so ago, I noticed a marketing campaign by a company that involved offering bloggers a “plant a tree&# widget for their site – if you placed the banner on your site, they’d plant a tree. Does your product produce data, charting, pricing, jobs, salary data, images, videos etc?

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

unbounce.com

DECEMBER 11, 2012

Most landing pages suck and it’s easy to run a marketing campaign that doesn’t deliver the results you’re hoping for. it mentions video or a form when you don’t have one on your page), then check the box anyway. Are you using a relevant and original main image or video that shows it being used (context of use)?

PPC 94

PPC Social Media Conversion Elevator Pitch 94