Duct Tape Marketing

AUGUST 17, 2022

How SEO Has Evolved Over The Years written by John Jantsch read more at Duct Tape Marketing. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it.

SEO 98

SEO Technical Review Metadata Social Media 98

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 156

Search SEO Analytics Engineer 156

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Consider this blog post titled, “ Christmas 2012 Shatters More Smart Device and App Download Records.” They have configured the charts to be easily downloadable and sharable directly from the page and the video to be embeddable.

Campaign 389

Campaign Marketing Widget Analytics 389

Occam's Razor

JANUARY 2, 2013

If you don't see other sources (campaigns – email, social, display) are not tagged. Then go to Traffic Source > Sources > Campaigns to get a feel for how many display, social, email, other campaigns the company might be running. Download this custom report: Landing Pages Analysis. A very bad thing.

Analytics 160

Analytics Search Campaign eCommerce 160

crowdSPRING Blog

JANUARY 26, 2011

Tip: Make your menu available as text, not as a downloadable PDF. Users don’t like downloading files and many will be accessing your site without the ability to view PDS. Don’t forget search engine optimization (SEO) and search engine marketing (SEM). Personality!

Web 127

Web Design Flash SEM 127

Up and Running

MAY 3, 2021

SEO performance. Without SEO strategies in place, your website can get lost amongst the millions of other websites that are trying to catch people’s attention. Using an SEO plugin or platform, do an analysis of your website to understand what keywords it’s ranking for. Keyword research. Do keyword research. Audience information.

Small Business 148

Small Business Caching Metrics Analytics 148

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics.

Search 47

Search SEO Technical Review ChatGPT 47

Up and Running

SEPTEMBER 9, 2015

You’d dearly love to have high visibility on Google for organic search engine traffic and leads—but you’re being overwhelmed by big competitors with deep pockets and an army of Search Engine Optimization (SEO) specialists at their disposal. You can still win at SEO, but you have to be smart—very smart—about how you deploy your resources.

SEO 60

SEO Small Business Arlington Engineer 60

Women Entrepreneurs Can

SEPTEMBER 6, 2020

User-Generated Content (UGC) is one of the most cost-effective and efficient SEO strategies. Conversions are crucial to say that SEO strategies are working. TikTok became a phenomenon with 115 million new downloads in March 2020 alone, making it an 800-million-strong social media platform. Image Source. Image Source.

Software Review 94

Software Review Social Media New Zealand Silicon Valley 94

The Startup Magazine

JANUARY 31, 2022

Infographics and downloadable assets like eBooks. SEO or search engine optimisation helps your entire website – not just your content – reach the uppermost of Google’s SERPs, leading to an increase in organic traffic. While SEO is complex and ever-changing, here are some of the long-standing tips to get you started: .

Social Media 147

Social Media Marketing Early Stage Metadata 147

YoungUpstarts

FEBRUARY 29, 2016

This is where Search Engine Optimisation (SEO) comes into place. SEO is essentially the process of improving a website’s ranking on search engine results page. Brand Communications , a digital marketing agency that helps businesses grow through content marketing, online lead generation, SEO and marketing automation.

Sales 100

Sales Technical Review SEO B2B 100

ConversionXL

SEPTEMBER 4, 2019

Native applications resolve some of these issues but bring their own baggage—development costs, platform irregularities, download requirements, update needs, and issues with search indexability. This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams.

Web 103

Web Caching HTML Marketing 103

crowdSPRING Blog

DECEMBER 3, 2010

9 Step SEO Checkup Using Google Webmaster Tools – [link]. 100 New And Free Cool Fonts A Designer Must Download – [link]. 24 Email Newsletters Inspiration For Your Next Campaign – [link]. Two Campaigns, One Theme, Different Outcomes – [link]. Groupon, Cinderella and Opportunity – [link].

Social Media 93

Social Media Small Business Design Media 93

Occam's Razor

SEPTEMBER 30, 2013

It impacts your organic rankings (even if there are tons and tons of factors that influence SEO results). Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. You launch your site, it becomes stale in due course (from a organic search signal perspective). many teams for acquisition.

Analytics 156

Analytics Marketing Social Media Technical Review 156

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. If your campaign works and your brand awareness metrics improve, you win.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

SEPTEMBER 3, 2021

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value.

Metadata 121

Metadata Technical Review Retention Metrics 121

sharkseo.com

NOVEMBER 29, 2010

[link] Home Archives Search Game Who Is Shark SEO? RSS Feed 19 Nov 2010, Posted by admin in Featured , Nohat , 26 Comments SEO Advice for Bootstrapped Startups SEO can provide a hugely valuable source of traffic, if done right – especially for a bootstrapped startup where money is tight.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

crowdSPRING Blog

FEBRUARY 7, 2014

SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models | Moz – crowdspring.co/1f86l3x. 12 inspiring marketing campaigns from Google | Econsultancy – crowdspring.co/1fn1hcw. SEO Penalty and Algorithm Recovery Timelines | ISOOSI Blog – crowdspring.co/1fxnCmW. 1fLj0tz.

Social Media 95

Social Media Small Business Design Media 95

ConversionXL

NOVEMBER 10, 2021

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. Rather, we repurposed some original content into a downloadable guide format, then advertised it.

Advertising 131

Advertising Cost Customer PR 131

Duct Tape Marketing

MARCH 21, 2024

Tim shares his expertise on the ever-evolving world of SEO, shedding light on the crucial components that contribute to successful online visibility and rankings. Tim shares his expertise on the ever-evolving world of SEO, shedding light on the crucial components that contribute to successful online visibility and rankings.

SEO 91

SEO Technical Review Viral Video 91

Up and Running

APRIL 29, 2019

As you begin to implement your marketing plans in service of your branding and sales goals, make sure you track metrics so you can measure the success of each campaign. If your goal is gaining new leads (a middle of the sales funnel goal), then you’ll measure how many new contacts you gain from a campaign.

Marketing 142

Marketing Social Media Lean Campaign 142

Occam's Razor

DECEMBER 9, 2013

Focus your analysis on looking at dimensions that help you understand where your precious visitors are coming from, if you are doing any kind of inbound marketing (in the digital marketing ladder I recommend SEO in stage one) then what is getting more clicks and what is not. You can do it for Bing, email, AOL ads, social, even SEO!

Analytics 165

Analytics Marketing Channel Metrics 165

crowdSPRING Blog

DECEMBER 14, 2012

Mobile SEO Is Not A Myth: 8 Popular Claims Refuted | Search Engine Land – [link]. The Latest And Best Looking Fonts You Could Download And Use – [link]. 20 Effective and Amazing Ad Campaigns | PelFusion – [link]. The Latest And Best Looking Fonts You Could Download And Use – [link].

Social Media 100

Social Media Small Business Design Media 100

Up and Running

MARCH 3, 2021

47% of small business owners execute marketing campaigns entirely on their own. The general goal with PPC advertising is to target the right keywords and organize them into effective campaigns and ad groups to make the cost of clicks trivial. PPC vs SEO — What’s the difference? PPC or SEO? Which is better?

PPC 81

PPC Small Business Management Advertising 81

YoungUpstarts

DECEMBER 28, 2015

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. Marketers generate dozens of leads through campaigns and lead nurturing, but not everyone is a good fit for the business. Will that change in the coming future?

Asia 100

Asia Las Vegas Marketing Technical Review 100

Duct Tape Marketing

MARCH 30, 2022

Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. 4:56] Could you talk about something you’ve written about — the end of technical SEO? [5:43]

Technical Review 96

Technical Review SEO Metadata Algorithm 96

Occam's Razor

JULY 22, 2013

So, if you download the mobile app created as a result of these efforts, how big of a problem is it solving for Walmart? If I'm doing SEO for keyword cluster xyz, what am I really solving for? But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You want sales, yes. It is also rude.

Framework 164

Framework Marketing Metrics Audience 164

Entrepreneurs-Journey.com by Yaro Starak

AUGUST 2, 2011

Furthermore, we developed a very strong email marketing campaign. If your website looks professional, is stylish, has a clean layout, an obvious call to action, and is SEO-optimized, then you are well on your way. We had an email sign up list. Every single time we received press in a magazine, we would email customers.

Social Media 106

Social Media Mobile India Government 106

Occam's Razor

FEBRUARY 20, 2012

" "Download the trial version." Will I analyze Search first or Campaigns? If yes, download it. Download some competitor offerings. Things that might hinder SEO. These and other such small things are both a task list and a sign of how savvy the company is when it comes to SEO. " Et al.

Web 139

Web Analytics Technical Review Affiliate 139

mashable.com

MAY 28, 2010

A name can be a prison,” says Michael Martine, the blogging and SEO expert behind Remarkablogger. Plus, since spammers rely heavily on popular keywords, names generated solely with SEO in mind can seem spammy. Just don’t forsake that natural ability because you’re so focused on domain names, SEO and empty vessels. Is It Sticky?

Naming 94

Naming Technical Review Social Media Startup 94

YoungUpstarts

JULY 1, 2015

Spanning the breadth of using content to generate leads, acquire prospects and convert customers, the book straddles content marketing, Search Engine Optimization (SEO), social media and other related areas. a) SEO in a Nutshell. On-page SEO: page titles, meta description tags, URLs, domain names, headings, and images.

Software Review 100

Software Review Marketing Social Media B2B 100

The Next Web

JANUARY 31, 2014

So, adhering to Google representatives’ recommendations of creating great content and SEO veterans’ instruction of linking to fresh content, it seems everyone started to guest post in different levels of blogs and content quality. Then you, my friend, better stop your entire guest blogging campaign this instance. Fast forward to 2014.

CTO Hire 138

CTO Hire Search Web Social Media 138

Duct Tape Marketing

JULY 20, 2022

From Content and SEO to ads and social media, Semrush is your one-stop shop for online marketing. Build, manage, and measure campaigns —across all channels — faster and easier. From Content and SEO to ads and social media, Semrush is your one-stop shop for online marketing. More About Mark Kilens: Twitter. Like this show?

Audio 95

Audio Technical Review Social Media SEO 95

Duct Tape Marketing

NOVEMBER 7, 2018

These will affect more than just your Google advertising efforts, but also how you approach other marketing tactics, SEO, and content. One of the other significant changes small business marketers will see is that there is now an application you can download to your desktop: AdWords Editor. New Comprehensive Campaigns.

Small Business 78

Small Business Artificial Inteligence Technical Review Advertising 78

Duct Tape Marketing

SEPTEMBER 22, 2022

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? Kind of die hard SEO community.

SEO 98

SEO Channel Campaign Audience 98

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. For this reason, getting more out of your PPC spend is not just about properly optimizing; it’s about using all of that PPC data to shape a smarter SEO strategy. Why PPC is an effective short term strategy, but SEO is the long game.

PPC 146

PPC SEO Campaign Analytics 146

Mike Michalowicz

FEBRUARY 11, 2013

Companies that incorporate article marketing into their marketing campaign demonstrate their expertise in their respective industry while simultaneously attracting new customers. You need to be SEO optimized for what your small business does and where you are located. Heck, run a loop of the videos in your business.

Small Business 167

Small Business Marketing PR Social Media 167