Remove Campaign Remove Employee Remove Sales Cycle Remove Vertical
article thumbnail

Critical Key Performance Indicators (KPIs) for Founders

Up and Running

Think of them like this: If you have a critical sales milestone your company needs to meet by the end of the year, KPIs should deliver incremental evidence that you’re either headed in the right direction, or you’re not. . Employee KPIs. Employee satisfaction, engagement, and motivation are all tied to productivity and retention. .

Founder 71
article thumbnail

The One-Week Social Selling Action Plan

Duct Tape Marketing

Overall, the bar is extremely low when it comes to cold email – most practitioners dip the scale way too far toward quantity over quality, and their campaigns rarely produce results. I used to think that until our cold campaigns started landing meetings and closed business with Fortune 500s for mid-five figure deals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Modern Approach To Account Based Marketing

ConversionXL

The higher ACV or value of a customer justified a more high touch & expensive campaign to convert a customer—like buying billboards around airline offices & conferences. You want to deploy low-touch campaigns to convert a higher volume of customers. The short answer is no. a billboard in front of a HQ location).

IP 98
article thumbnail

Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

In fact, a recent episode, they titled Half Baked Marketing Ideas, they Got Down In The Weeds, talked about some outside of the box campaigns with real businesses. And the length of the sales cycle, especially with the assisted living, has increased their sales cycle by about 36%. Search, social, email, and text.

article thumbnail

How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Choose to expand vertically or horizontally. Many of our ideal target accounts (in terms of size, number of employees, and marketing team structure) still prioritized performance marketing over other activities. Image source ).

PR 120