ConversionXL

JUNE 26, 2017

Elite Camp is a traffic and (mainly) conversion event held in Estonia every summer. Know your North Star Metric. Hint: it’s not usually a company-valued metric like revenue. Don’t be blind with one metric. Shared cross-team KPIs – North Star Metric. First questions when starting a marketing campaign?

Analytics 85

Analytics Sweden Metrics Estonia 85

Duct Tape Marketing

JULY 29, 2016

Estonia – Information Society Service Act. MailChimp took a random sample from 30,000 users in its database who had sent at least ten email campaigns, looking for improved email marketing stats from double opt-ins. Belgium – Etat des lieux en juillet 2003, July 4, 2003. Czech Republic – Act No.

Email 28

Email Czech Republic Marketing United Kingdom 28

ConversionXL

APRIL 3, 2019

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. Ton Wesseling: “Validation in Every Organization”.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

Startup Lessons Learned

SEPTEMBER 2, 2020

How do we cut through the news in the disinformation campaign? So you have countries like Australia, New Zealand, Estonia, Lithuania, Latvia, Iceland, Ireland, Spain, France, Italy, Germany, Norway, Denmark, Finland and many, many more. Getting clear, unbiased reports has been challenging, even for simple problems.

South Korea 114

South Korea Silicon Valley Sweden Italy 114