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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149
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[Review] Kajabi Pages: A Powerful, Pre-Integrated Landing Page Builder

YoungUpstarts

Kajabi is an all-in-one business platform that makes it easy for freelancers, solopreneurs, influencers and business owners to create online courses and launch marketing campaigns. Lead generation forms. Kajabi Pages offers features that let you pull data – such as contact information – directly from your lead generation tools.

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Common B2B Challenges and How To Solve Them

ConversionXL

No surprise, during this time, many B2B businesses were struggling to adjust to a world without physical events. Canceled events and tradeshows increased the focus on outbound activities. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to.

B2B 150
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Startup tips: 5 great tools for freelancers (and small businesses)

crowdSPRING Blog

These two online resources allow you to plan and manage marketing campaigns, manage lead generation, automate sales management, perform inventory and customer support functions, and analyze and visualize customer data. 5 great viral marketing campaigns (and what small businesses can learn from them!). Managing HR.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. If you’ve ever heard of “lead generation” site, then you get it. What to do?

Analytics 113
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

PPC 111
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The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

Advertising runs a gamut of choices- from very simple to a full-fledged campaign. A relevant title, a short description with website URL can be useful for lead generation. To connect with the existing audience and create new customers, invite people to your upcoming events informing them about the venue, dates, time.