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Geofencing Advertising vs. Traditional Advertising: A Comparison

The Startup Magazine

This method leverages mobile devices such as smartphones or tablets to target potential customers based on their location, interests, or demographics. Measuring Success: Quantifiable Metrics When it comes to tracking the success of an advertising campaign, geofencing has a clear advantage over traditional methods.

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Digital Marketing Trends to Help You Grow Your Restaurant

The Startup Magazine

Mobile Marketing. The popularity of smartphones and the fact that most people read and respond to text messages more quickly than other content continues making mobile marketing a drawcard right now. Why not take advantage of location-targeted mobile ads, in particular, to generate new leads and get more people through your doors?

Marketing 158
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. From the data presented, there is no way to tell if the Facebook campaign worked or not.

Metrics 165
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The Definitive Guide to Google Analytics 4

ConversionXL

For the first time ever, Google has rebuilt it’s platform from the ground up, transforming how data is collected to deliver holistic measurement across websites and mobile apps. A model based on users and events. The focus in GA4 is very much on users, with each interaction labeled as an event. Enhanced measurement events.

Analytics 146
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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. The Mobile Gap & The Problems It Causes. This number increased by 27.1%

Mobile 48
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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

There are many ways to do this, including going onto other people’s podcasts, talking at events, attending local Chamber of Commerce functions, talking about what you do at parties, and writing articles for other people’s publications like this one. But if you are an introvert, all this public speaking and networking may terrify you. #12-

eCommerce 143
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Text Donations for Nonprofits and Fundraisers: A Step-by-Step Guide

Board Effect

Text donations are also known by the names text giving, text-to-give, mobile giving, text-to-donate, or text-to-tithe. Text donation platforms work effectively for specific fundraising campaigns as they give donors the ability to target donations toward their favorite events. Donors send the keyword to your unique mobile number.