crowdSPRING Blog

AUGUST 20, 2017

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Big companies spend millions of dollars every year marketing and building their businesses. Small businesses have a similar need to get the word out but have much more modest budgets.

Small Business 48

Small Business Marketing Technical Review Audience 48

David Teten

JULY 12, 2012

For startup companies trying to build buzz around their brand, but without the capital to launch a full-fledged PR campaign, there are a lot of ways to hack the PR game. To begin with, the best PR you can build is through satisfied customers with high Net Promoter scores. Host an event. Support charitable causes.

Venture Capital 122

Venture Capital PR Technical Review Startup 122

Up and Running

MAY 12, 2020

Obtain a business mailbox —this will give you a street address and help you get found in search results without giving away your home address, or an impersonal P.O. Set up a business email account. Build an active online presence (be your own PR person!). Find good business partners and people who will refer you.

Software Review 153

Software Review Exit Strategy Technical Review Business Plan 153

Hearpreneur

OCTOBER 25, 2023

Thanks to Danielle Sabrina, Society22 PR ! #3- 10- Go offline Photo Credit: Jane Harbison An important part of growing an online business is going offline. 15- Build customer loyalty Photo Credit: Liz Raad We can safely say that e-commerce is among the most common types of online business.

eCommerce 133

eCommerce Omaha Entrepreneur SEO 133

crowdSPRING Blog

MAY 1, 2015

We just love sharing articles about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! What to Do If a Feud Threatens Your Family Business bit.ly/1QaKvzs. Is Slack Really Worth $2.8 More Examples of Bad Email Manners entm.ag/1JZMxht.

Small Business 48

Small Business Design Social Media Startup 48

Brandanew

OCTOBER 19, 2015

There are many ad campaigns from the yore that nobody remembers now although they might have worked back then. Here are a few great campaigns that are our favorites. Here are a few great campaigns that are our favorites. 5 Old Brand Ad Campaigns We Still Love. What are some of your favorite brand campaigns?

Campaign 100

Campaign PR Naming Design 100

Rembrandt Communications

JULY 15, 2019

But, this is a good time to talk to your public relations’ (PR) team members. Members of your PR team are aware of what’s going on with industry trends, competitors, customer feedback, and more. Your PR pros can give you new perspectives and insights that can help enhance your product in the conception phase.

Product 100

Product PR B2B Public Relations 100

Up and Running

SEPTEMBER 8, 2016

Of the 543,000 new small businesses started each month, approximately 52 percent of them are home-based. It’s no surprise really when you consider the primary reason for starting a business from home has to do with money (or lack thereof). To begin with, determine what type of business plan is right for you. Box address.

Software Review 60

Software Review Technical Review Intellectual Property Guerilla 60

Up and Running

NOVEMBER 3, 2014

Strong media relationships matter in business. Small businesses don’t always have a dedicated PR department, or even a dedicated person to handle media relations and press. Therefore, it is not always as easy for small businesses to build media relationships because a small business owner must wear so many different hats.

Small Business 129

Small Business Media Elevator Pitch PR 129

Hearpreneur

AUGUST 10, 2018

Thanks to Bob Afsari, Campaign Creators ! #3- Yes, I have to put effort into my business, but if I want to avoid the crowds at my gym, I go at 2PM. I’ve been an entrepreneur all of my life – from starting a DJ company when I was ten years old, to owning a national trade show, Small Business Expo, in my thirties.

Entrepreneur 111

Entrepreneur Green Networking Small Business 111

Hearpreneur

MARCH 15, 2019

Thanks to Brandy Runyan, Black Diamond PR Firm, LLC ! #2- 8- Appreciate small businesses. I started Rising Star Reviews because I’ve always had a passion for helping small businesses. Now it’s the most satisfying business I’ve ever been associated with. 2- Develop world-class vehicles.

Entrepreneur 115

Entrepreneur Technical Review Software Review Atlanta 115

The Startup Magazine

NOVEMBER 5, 2018

Whether you’re a large business or a small business, inevitably, you will always have to evaluate three fundamental questions; what is the purpose of the campaign message? In light of this, what does a business do when it’s trying to turn water into wine? Don’t Worry, Traditional PR Isn’t Gone Forever.

PR 93

PR Social Media Campaign Advertising 93

Rembrandt Communications

FEBRUARY 11, 2019

If so, team up to create events, joint packages, marketing campaigns, and more that provide unique value. Create a newsworthy event, and contact media members in your local area. Don’t have an event? In addition to posting content online, it’s important to be active at events where your audience hangs out.

Sales 100

Sales PR Audience Public Relations 100

crowdSPRING Blog

SEPTEMBER 30, 2012

There is a place for the wide open faucet of information that Twitter can supply, and there are times when the traditional outlets can not compete, For instance, in the case of breaking, fast-evolving events such as the Arab Spring uprisings the best place to get instant factoids is via the person-on-the-street accounts aggregated via hashtag.

Small Business 88

Small Business Public Relations Social Media New York 88

Up and Running

NOVEMBER 16, 2016

Eyal recommends leaning on your existing business (or even social) network to support you on your big day. Look to your close circle and incentivize them to help you look busy by either physically milling about or—if the event is virtual—commenting. Assume something will fail—and be ready. What would get them really excited?

Programming 60

Programming Lean Advertising Technical Review 60

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. People have always gathered to talk about business, life and community events. Your business will receive promotion through the event itself, as well as through all marketing for the event. Social media isn’t new.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

Rembrandt Communications

FEBRUARY 11, 2019

If so, team up to create events, joint packages, marketing campaigns, and more that provide unique value. Create a newsworthy event, and contact media members in your local area. Don’t have an event? In addition to posting content online, it’s important to be active at events where your audience hangs out.

Sales 100

Sales Public Relations Audience Advertising 100

mashable.com

MAY 28, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! I'm working with a PR/Communications gurus who is trying to focus me on a name, that when you hear it, it tells people what it is you are doing. Some of the things you mention I have done.

Naming 94

Naming Technical Review Social Media Startup 94

Up and Running

FEBRUARY 6, 2017

They could care less about a fancy marketing campaign or expensive promotional events. See Also: 20 Marketing Tools Every Small Business Owner Should Try. Positivity and added value can do more to close a sale than an entire week of telemarketing and email campaigns. Knowledge is power.

Sweat Equity 60

Sweat Equity Equity Sales PR 60

Up and Running

AUGUST 24, 2016

check out our article on doing your own PR without hiring an agency for more detail on how to accomplish this. Lead with your unique selling proposition and business story. Create unique social media campaigns, such as a contest, hashtag specific to your business and opening, and so on. Create a paid advertising campaign.

Social Media 60

Social Media Elevator Pitch Channel Campaign 60

crowdSPRING Blog

SEPTEMBER 26, 2016

When Apple held their Special Event keynote on September 7th, their live video stream garnered the highest-ever video traffic for an Apple event. Every viral marketing campaign needs a good landing page. Image credit: Apple. It will say a lot more about your brand than a billboard or some bus wraps. Is yours up to snuff?

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

When Apple held their Special Event keynote on September 7th, their live video stream garnered the highest-ever video traffic for an Apple event. Every viral marketing campaign needs a good landing page. Image credit: Apple. It will say a lot more about your brand than a billboard or some bus wraps. Is yours up to snuff?

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

When Apple held their Special Event keynote on September 7th, their live video stream garnered the highest-ever video traffic for an Apple event. Every viral marketing campaign needs a good landing page. Image credit: Apple. It will say a lot more about your brand than a billboard or some bus wraps. Is yours up to snuff?

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

AUGUST 17, 2014

We looked over to see a neighbor pouring a huge bucket of ice-water over his head while his girlfriend recorded the chilly event on her smartphone. It’s pretty simple what this charity has done: they have leveraged their community to invite others to donate a small amount of money to the organization. Photo: Marie Jades.

Viral 83

Viral Marketing Social Media Public Relations 83

crowdSPRING Blog

MAY 8, 2015

We just love sharing articles about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Small business Congress-watch: Some Pending Bills (and Why They Matter) | @crowdSPRING Blog – bit.ly/1DPsePt.

Small Business 48

Small Business Design Social Media Startup 48

crowdSPRING Blog

MARCH 5, 2013

But for every successful PR stunt that is launched by a wide-eyed marketing team, there are dozens of unsuccessful efforts littering the road. Here are 5 legendary examples of PR efforts gone horribly, terrible, awfully wrong. PR Destroyed It. Two trains were designated to travel around Texas to advertise the event.

Missouri 102

Missouri Kansas Texas PR 102

Duct Tape Marketing

AUGUST 17, 2022

He speaks at industry conferences, leads, corporate training events, and serves as entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization. He speaks in industry conferences, leads, corporate training events, and serves as entrepreneur in residence at the Harvard alumni entrepreneurs organization.

SEO 86

SEO Technical Review Metadata Social Media 86

crowdSPRING Blog

MARCH 1, 2016

This is why networking events or conferences are so popular in the business world- especially for startups and small business. But experienced business owners and marketing/PR experts all agree that such doubts and fears are irrational. Same goes for networking events – when in doubt, ask.

Networking 48

Networking Lean Public Relations Small Business 48

Up and Running

MAY 20, 2013

By having a lead capture system in place, you will be able to measure your results and implement a strong follow-up campaign to move prospects closer to a sale. I am looking to speak at least 20 times per year to an average audience of 50+ solopreneurs and business owners (so let me know if you are aware of such opportunities).

PR 66

PR Social Media Audio Audience 66

crowdSPRING Blog

NOVEMBER 15, 2010

.&# Having been contractually barred from television appearances upon his departure from NBC, Conan was forced to turn from the traditional approach to marketing used by the networks to social media and launched one of the most successful marketing campaigns the web has seen. Those “pieces of paper&# Conan referred to?

Marketing 89

Marketing Social Media Public Relations PR 89

Up and Running

FEBRUARY 9, 2015

I had the opportunity to speak with Melinda Emerson, the “SmallBizLady” and America’s #1 small business expert, who took the opportunity to share with us her proven, step-by-step method to transition from employee to entrepreneur. Have you always dreamed of being your own boss? You just want to check her out.

Social Media 60

Social Media Small Business Software Review Technical Review 60

mashable.com

OCTOBER 11, 2011

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. The company’s response to a current event. World Featured in US & World Featured: Facebook iPhone 4S Media Summit. October 10, 2011 by Erica Swallow.

PR 103

PR Startup Social Media Technical Review 103

Duct Tape Marketing

MARCH 30, 2022

He speaks at industry conferences, leads, corporate training events, and serves as entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization. He speaks in industry conferences, leads, corporate training events, and serves as entrepreneur in residents at the Harvard alumni entrepreneurs organization.

Technical Review 85

Technical Review SEO Metadata Algorithm 85

David Teten

JULY 12, 2013

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

PR 114

PR Public Relations Startup Technical Review 114

Up and Running

APRIL 5, 2016

Tom Smith of Insights From Analytics recommends doing PR outreach to local media and sharing your story. Start building your social media campaign in advance. If you are planning on waiting until your business is fully operational to start being more active on social media, don’t. Get in early. Alert the press.

Social Media 60

Social Media Elevator Pitch Guerilla Campaign 60

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. Brand tracking is how you measure if those efforts are paying off. Brand consideration.

Metrics 157

Metrics Marketing Campaign Audience 157