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Serial entrepreneur and billionaire Lynda Resnick’s book “ Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business ” provides a fascinating glimpse into the marketing strategies behind brands like POM Wonderful, FIJI Water, Teleflora and the Franklin Mint. Image source. image source ).
Inspired by the traditional tattoos of Fiji, Samoa and New Zealand, this product was soon scrutinised and considered to be a violation of the indigenous people of the Pacific. After 750 people signed a petition, Nike’s leggings were withdrawn from the market.
They’ll purchase that, they’ll send the banners to my admin assistant, who will upload the banners to my rotation software, and then each month that money will keep coming in, unless the buyer decides to cancel their campaign, so it’s very hands-off like that. In fact, that’s one of the things we did.
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