Duct Tape Marketing

NOVEMBER 9, 2022

In fact, a recent episode, they titled Half Baked Marketing Ideas They Got Down In the Weeds, talked about some outside of the box campaigns with real businesses. Kip and Keion share their marketing expertise unfiltered in the details, the truth, and nobody tells it. Listen to marketing, its grain, wherever you get your podcast. (00:54):

Marketing 89

Marketing Differentiation Sacramento Small Business 89

Occam's Razor

AUGUST 22, 2022

Your analysis provides clear data that the campaign was a (glorious) failure. The KPI you chose for your brand campaign was Trust, it had a pre-set target of +5. The post-campaign analysis that compares performance across Test & Control cells shows that Trust did not move at all. Good campaign. Bad Success KPI.

Metrics 107

Metrics Campaign Analytics Framework 107

OnlyOnce

MARCH 9, 2011

I’m so disgusted with the dysfunction in Washington (and Albany…and Sacramento…and…) these days, that I’ve spent more spare cycles than usual thinking about the symptoms, their root causes, and potential solutions. I usually try to keep politics away from this blog, but sometimes I can’t help myself.

Sacramento 54

Sacramento Government Washington California 54

Venture Chronicles

JUNE 1, 2010

What really bothers me about initiatives like this is that the supporters use the most corrosive kind of political cynicism to enact something that benefits Sacramento insiders who perpetuate the very thing that they say is not working. Prop 15: Public Funding of Political Campaigns. How I Will Vote: NO. How I Will Vote: YES.

Sacramento 34

Sacramento Affiliate Government California 34