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In the past, guerilla marketing – the unconventional and creative use of traditional marketing tools like stickers, print ads and billboards – has been an effective means of jolting public awareness. Today, however, innovation in guerilla techniques is essential. Professionalisms AirSign guerilla marketing marketing Patrick Walsh'
That’s where guerilla marketing comes in. A viral clip can certainly get people talking about your brand for a fraction of the cost of a traditional ad campaign, but sometimes a quick flash in the pan that pigeonholes you as one “moment” can sometimes be an issue. But be mindful of how you do it. Flexibility.
One of the most memorable campaigns was launched by Sony Ericsson back in 2002 in the early days of cell phones with a digital camera. Flash mobs. There’s no better way to capture the attention of a great number of people at the same time than staging a flash mob. This tactic works great for new movies, books, or gadgets.
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