YoungUpstarts

APRIL 24, 2014

In the past, guerilla marketing – the unconventional and creative use of traditional marketing tools like stickers, print ads and billboards – has been an effective means of jolting public awareness. Today, however, innovation in guerilla techniques is essential. Professionalisms AirSign guerilla marketing marketing Patrick Walsh'

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The Startup Magazine

OCTOBER 2, 2024

That’s where guerilla marketing comes in. A viral clip can certainly get people talking about your brand for a fraction of the cost of a traditional ad campaign, but sometimes a quick flash in the pan that pigeonholes you as one “moment” can sometimes be an issue. But be mindful of how you do it. Flexibility.

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YoungUpstarts

OCTOBER 16, 2017

One of the most memorable campaigns was launched by Sony Ericsson back in 2002 in the early days of cell phones with a digital camera. Flash mobs. There’s no better way to capture the attention of a great number of people at the same time than staging a flash mob. This tactic works great for new movies, books, or gadgets.

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