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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. Our goal is the figure out how to tie your visit to our website due to a stimulus from a offline campaign.

Analytics 122
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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

When they work with you, your customers should feel like they are entering the bar on the television show Cheers : ‘where everybody knows your name, and they’re always glad you came.’ You’d be much better served to use what you know about your customers to create highly targeted and personalized direct marketing campaigns.

Customer 170
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24 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1- Brainstorming, domain name and being formal. We chose otium as the basis of our name, which is latin for ease, peace, calm and leisure.

Naming 78
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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site?

Analytics 116
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How To Grow A Company Without Venture Capital

YoungUpstarts

The Pebble watch was one of the most successful crowdfunding campaigns in history. Small business loans have gotten a bad name in recent years, but for many small businesses looking to grow, a loan is a good option. One Florida franchise was doing well, so its owner wanted to expand to a second location. Get a loan.

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We Have Only Scratched the Surface of the True Value of Twitter. Here’s What You’re Missing

Both Sides of the Table

On the web each website wants you to log in to their website using a proprietary user name and password. talk about their Twitter integration and how you can use Twitter analytics to better monitor social media conversion on marketing campaigns. Well think of it this way. It’s almost like the web equivalent of Facebook Connect.

Florida 324
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28 Entrepreneurs Explain What They Love About Being An Entrepreneur

Hearpreneur

My wife Kristina The Cake Girl and I are both entrepreneurs and own an Award Winning Cake and Cupcake Shop in Tampa, FL, Recently named The Sweetest Bakery in Florida in The Sweetest Bakery in America Contest. I have the direct ability to positively impact people’s lives while building a successful brand.