SaaS CRO: What You’re Not Testing (But Should)
ConversionXL
OCTOBER 30, 2019
Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. When you start considering LTV forecasting, segmentation, cohorts , etc., When it is defined, you can use the data to forecast and set high-level retention objectives, which will fuel your experimentation program. Reactivation.
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