Duct Tape Marketing

JULY 19, 2024

The concept of “Thoughtfully Fit” is a framework designed to help individuals and teams enhance their performance and navigate challenges with greater agility. 04:12] Talk about how the framework helped navigate your personal life. [06:00] 03:01] What is the difference between being physically and thoughtfully fit? [04:12]

Leadership 90

Leadership Framework Agile Campaign 90

Occam's Razor

JULY 24, 2018

Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this …. The frameworks above cover just one dimension of the assessment (!). It is important to stress that none of these frameworks/answers exist in a vacuum.

Analytics 95

Analytics Framework Metrics Green 95

ConversionXL

FEBRUARY 3, 2022

Marketers can use this framework to evaluate the risks associated with different growth strategies. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. The framework helps you evaluate how you can affect growth at each stage of the customer journey.

Marketing 115

Marketing Framework Metrics Channel 115

The Startup Magazine

DECEMBER 22, 2020

Many large companies and their corporate marketers depend on Salesforce for empowering the results of their sales campaigns with the above partner networks. It empowers business brands to create personalized marketing campaigns for delivering a top-quality experience for the customer.

Distribution 160

Distribution Customer Marketing Cloud 160

YoungUpstarts

OCTOBER 13, 2013

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. The greatest challenge of our “social age” isn’t to grow the largest fan or follower base. Rather, the challenge is this – how can we transform fans and followers on social networks into actual money paying customers?

Technical Review 187

Technical Review Software Review Customer Social Media 187

ConversionXL

JUNE 13, 2017

Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. Scrum is a framework for developing and sustaining complex products.” Don’t Reinvent the Wheel: Stick to the Framework.

SCRUM 112

SCRUM Agile Marketing Development Team Review 112

A Smart Bear: Startups and Marketing for Geeks

SEPTEMBER 5, 2018

Because they’re good at it, they don’t waste time hang-wringing over whether or not to try an advertising campaign on the latest social media platform; they just do it. Rather, this is a framework for thinking through what needs to be done. Actually this isn’t a scorecard, because important decisions aren’t a Cosmo Quiz.

Engineer 264

Engineer Framework Social Media Acquisition 264

ConversionXL

APRIL 23, 2019

Still, there’s a lot of confusion about how to set up VoC campaigns, especially on mobile devices—screens are small and users are in a hurry. An example of how to set up a Voice of Customer research campaign from Usabilla. Asking your visitors questions should be part of an ongoing process, not a one-time campaign.

Mobile 114

Mobile Framework Bandwidth Technical Review 114

Startup Professionals Musings

JANUARY 9, 2022

The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. See some recent examples in the 10 of the Top Social Media Campaigns of 2021. Marty Zwilling.

Social Media 338

Social Media Framework Media Conversion Ratio 338

Duct Tape Marketing

MARCH 26, 2025

Tools like Ella reduce fuzzy marketing by integrating proven marketing frameworks and better data. Let them know Duct Tape Marketing sent you, and youll get a dollar-for-dollar match on your first campaign! Let's take frameworks and connect them. John Jantsch (19:14.875) maybe is using a proven framework. Yeah, yeah.

ChatGPT 59

ChatGPT Framework Montana Artificial Inteligence 59

The Next Web

JANUARY 27, 2013

There will inevitably be delays as the SEC works to implement a new framework to support this legislation, but it would be wise for entrepreneurs to start comparing equity crowdfunding with their alternative options now. Let’s take a look at what equity crowdfunding looks like when compared to the traditional capital raising process.

SEC 146

SEC Equity United States Angel Investor 146

YoungUpstarts

JUNE 9, 2013

Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. Ric Dragon’s seminal publication “ Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever ” is different.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

Up and Running

JUNE 7, 2021

A manufacturer of toilets and other plumbing-related products, which launched the campaign Flush for Good in partnership with the Bill & Melinda Gates Foundation in 2013. Develop a framework for social responsibility. A shared passion for social good boosts profitability.

Framework 191

Framework United States Employee Vesting 191

ConversionXL

OCTOBER 22, 2018

Marketers like to work with frameworks. The traditional marketing/sales funnel (soon to be replaced by Hubspot’s Flywheel Model ) is a fantastic framework to put things into perspective. And remember: While not perfect, each model is better than not having any framework in place. Salesforce and Salesforce Campaigns.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

OCTOBER 25, 2018

Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. Standardized, clean data is critical to deploying great campaigns.”. Bad data affects demand generation campaigns in other ways, too. This post doesn’t do that.

Demand 132

Demand Vertical Campaign Channel 132

Occam's Razor

FEBRUARY 25, 2013

The recommendations are implemented and that drives an additional 100k clicks from the email campaigns. Or maybe nothing was changed in the campaigns, but conversion rate was improved from 2% to 5% by changing the checkout conversion process for email campaigns. 400% ROI, not bad. Well, it is easy to calculate that impact. (You

Analytics 143

Analytics DC Web Revenue 143

ConversionXL

JULY 15, 2020

Fifty-three percent of marketers are, in fact, experiencing faster times to get their campaigns released than if they were using a traditional process methodology, like waterfall. While software developers prefer more prescriptive methods, like Scrum , marketers borrow heavily from the Kanban framework.

Agile 87

Agile SCRUM Software Review Marketing 87

The Startup Magazine

AUGUST 30, 2024

This can be achieved by modifying product features and pricing strategies and creating culturally relevant marketing campaigns. A robust risk management framework protects business interests, and regular updates ensure relevance. Localization goes beyond translation; it customizes offerings to meet local preferences and habits.

Technical Review 157

Technical Review Intellectual Property Due Diligence Global 157

Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters. Sorry, no iOS.

Analytics 143

Analytics Metrics Mobile DC 143

ConversionXL

AUGUST 11, 2020

There are few things worse as a marketer than putting a ton of time and effort into your email campaigns only to see them perform poorly. While the usual suspects of content , design , and campaign strategy make a difference, none of that matters unless your email actually makes it to your subscriber’s inbox. Domain Keys (DKIM).

Email 121

Email IP Reputation Campaign 121

ConversionXL

APRIL 28, 2020

That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue. Honorable mention: The DemandGen Framework. For more information on the SiriusDecisions frameworks, I recommend you read about them straight from the source.

Demand 101

Demand Revenue SQL B2B 101

Mike Michalowicz

JANUARY 28, 2025

Maybe you signed up for an email marketing tool but havent sent a campaign in weeks. Instead, youre making sure that profit comes first, and your operating expenses are managed within a healthy framework. Heres a checklist to help: Subscriptions and memberships : Do you have any that you havent used in months?

Software Review 78

Software Review Operations Early Stage Software 78

YoungUpstarts

JULY 14, 2013

To capitalise on one’s understanding of the five senses, Krishna recommends companies to make over their advertising campaigns, packages, outlets or products to better take advantage of sensory marketing. The most fulfilling types of touch are those involving humans touching one another. Sensory Makeovers.

Technical Review 159

Technical Review Customer Michigan Framework 159

ConversionXL

SEPTEMBER 10, 2018

If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts. Create a fair tracking and attribution framework. As soon as the campaign is done, they’re onto the next one, reinvesting more time and money to generate a limited return.

Metrics 132

Metrics Campaign Channel Advertising 132

Steve Blank

JUNE 12, 2020

Wondering how we could get students engaged, we realized the same Lean LaunchPad/I-Corps class would provide a framework to do so. Team Election Watch – Open Source Tool to Track Political Influence Campaigns. Team TimeFlies – Automating Air Force aircrew scheduling. If you can’t see the Helmsman slides click here.

Oakland 315

Oakland Asia Lean Video 315

ConversionXL

AUGUST 30, 2018

It forms several components of our ResearchXL framework : Analyzing web analytics data to understand how users currently move through a site. The ResearchXL framework uses quantitative and qualitative user research to inform CRO strategies. Step 2: Create a framework for user research.

Design 111

Design Framework Product Development Technical Review 111

crowdSPRING Blog

APRIL 30, 2019

National television campaigns are definitely out. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession. How you can put this lean marketing framework to work in your business?

Lean 91

Lean Small Business Software Review Marketing 91

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Oh and speaking of starting relationships… why not create great commercials, like Seventh Generation's Campaign for a Toxic Free Generation , and benefit from thousands of more views and the social amplification already built into YouTube? YouTube is magnificent.

Analytics 151

Analytics Marketing Audience Channel 151

Duct Tape Marketing

FEBRUARY 6, 2025

A well-crafted, humorous video marketing campaign builds customer connection and drives social media engagement. Even professional comedians tweak their jokes based on audience responsebusinesses should do the same with their marketing campaigns. Authenticity matters in video ads Todays consumers are drawn to real, engaging content.

Video 70

Video Audience Lean Campaign 70

ConversionXL

DECEMBER 13, 2022

In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. To do this, we recommend the ResearchXL Framework. It also helps to have a framework. This chart from Google explains that very well: (Image Source). Define your target metrics.

Analytics 127

Analytics Technical Review Software Review Framework 127

YoungUpstarts

JULY 16, 2019

Keep in mind that some of the development tools like WordPress themes and Magento framework aren’t free. Set up marketing and sales campaign. It may take more time and money but provide your website with uniqueness, better scalability, more attractive design etc. What about other factors that have an impact on your budget?

eCommerce 113

eCommerce Software Developers Software Development Hosting 113

Up and Running

APRIL 29, 2019

As you begin to implement your marketing plans in service of your branding and sales goals, make sure you track metrics so you can measure the success of each campaign. If your goal is gaining new leads (a middle of the sales funnel goal), then you’ll measure how many new contacts you gain from a campaign.

Marketing 142

Marketing Social Media Lean Campaign 142

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns. What do you want the end result of your email campaign to be and why does that matter? Customer journeys are rarely linear.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JULY 16, 2021

By collating key information in a framework, you’ll reduce internal feedback loops, improve collaboration, and empower consistency—which can increase revenue by 33%. . At a minimum, your brand messaging framework should include: Your mission statement Tagline and/or USP Value proposition Brand pillars. Also, consider their end goal.

Audience 127

Audience Framework Differentiation Software Review 127

ConversionXL

SEPTEMBER 4, 2019

It’s web because it’s written in the languages of the Web—HTML, CSS, and JavaScript—instead of in some domain-specific language or in a native framework captive to one platform. This can also affect ecommerce sites that have, for example, marketing campaigns with time-limited offers. Are PWAs compatible with most browsers?

Web 103

Web Caching HTML Marketing 103

Duct Tape Marketing

MARCH 19, 2025

Maximize EEAT for Authority: Build trust and credibility through technical SEO , backlinks , and authoritative content that aligns with Googles EEAT framework. Let them know Duct Tape Marketing sent you, and youll get a dollar-for-dollar match on your first campaign! Marketers that actually know what makes a solid SEO campaign.

Search 47

Search SEO ChatGPT Technical Review 47

ConversionXL

SEPTEMBER 19, 2013

There are several frameworks for heuristic analysis that I’ve covered in this post - they structure and focus the process. Most of the heuristic frameworks deal with the following criteria for each page on your site: Clarity – Can I understand the value proposition? Image credit. both tests Monday to Sunday).

Conversion 124

Conversion Framework Technical Review Analytics 124