Duct Tape Marketing

MARCH 26, 2021

In the past few years, several of his video campaigns have amassed more than five billion views, and 35 of them have landed on the first page of YouTube. Margolis shares his three-step narrative framework that will help you capture your audience’s imagination, attention, and relate to your story about what you’re selling.

Marketing 93

Marketing Silicon Valley Cofounder Framework 93

Duct Tape Marketing

MAY 1, 2023

Also, by focusing on the emotional and personal aspects of the ideal clients, marketers can create targeted campaigns that resonate with their audience. 14:07] AI prompts for social media content and information. [16:22] 02:36] AI prompts to create more potent marketing strategies. [05:50] 05:50] Identifying competition. [06:41]

Marketing 82

Marketing ChatGPT Framework Technical Review 82

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. a live stream with an influencer on social media). What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). Where does SEO fit into the bigger growth picture.

SEO 134

SEO Metrics Analytics Search 134

ConversionXL

MARCH 19, 2020

That “survival mode” meant “that they later must spend far more than they saved in order to recover from their prolonged absence from the media landscape.”. “If Frameworks for businesses during a crisis. Each study, however, offers a framework to help with decision making. What does a thoughtful campaign look like?

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

MARCH 31, 2021

Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]? Organic traffic: Don’t forget about SEO. For example, if SEO is a priority, some metrics you’d want to focus on may include; Organic search traffic; Impressions on the SERPs; SERP click-through-rate; Avg.

Audience 127

Audience Non-Compete Distribution Channel 127

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. You will be creating and scheduling social media posts for our Facebook, Pinterest, and Twitter accounts. To Apply: Please email Greg Farrenkopf at Greg.F@skimking.com

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

YoungUpstarts

FEBRUARY 23, 2015

We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns. In planning for your digital campaigns, there are three areas worth nothing. Six Stages in Digital Advertising Campaigns. Define campaign messages.

Social Media 100

Social Media Campaign SEO B2C 100

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 164

Framework Marketing Metrics Audience 164

The Startup Magazine

JUNE 29, 2020

Believe it or not, but this basic acronym can guide you along the path to ensuring that you are implementing the right strategies and defining the right goals for your comprehensive digital marketing campaign. Throughout the company, we would be trying to brainstorm ways we might be able to achieve this utilizing our POST framework.

Framework 102

Framework Social Media Campaign Web 102

Duct Tape Marketing

FEBRUARY 3, 2022

Since 2015, her company, Barney, has guided over 150 media, marketing & tech companies through acquisitions. 5:00] How do you put a tangible value on digital assets like a methodology or framework? [6:33] They may just do PPC or just do SEO or just do creative, but they're all over the, the country.

Entrepreneur 79

Entrepreneur Technical Review Cofounder Valuation 79

Occam's Razor

MAY 4, 2010

I would recommend replacing them with an investment in targeting email campaigns which I believe will more than make up for the missed revenue. Use this if it helps: Web Analytics Measurement Framework. Just keep the framework at the back of your mind.]. Obsess about SEO. Focus on the obvious, and the non-obvious.

Web 112

Web Non-Compete Analytics SEO 112

ConversionXL

JULY 25, 2022

Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. CXL use them on landing pages to invite customers to trial top marketing courses: SEO tool Clearscope invites users to join their Director of SEO in a webinar. CTAs are a critical component of marketing material.

Email 146

Email Social Media Cost Campaign 146

Duct Tape Marketing

MARCH 20, 2019

Add to SEO. Once you’ve created your on- and off-page SEO approach, you can continue to build on it. Build Social Media Campaigns. Now that you have a presence across all relevant social platforms and have begun to boost posts and take a stab at paid advertising, now is the time to create broader campaigns.

Marketing 64

Marketing Social Media Campaign Analytics 64

Occam's Razor

SEPTEMBER 5, 2023

Marketing broadly tends to obsess about Paid Media, they have to care about Owned and Earned Media as well – the latter will be the source of 70% – 75% of the incremental conversions! We’ll apply the methodology to Paid Media today – both Brand and Performance Marketing. Application #1: Paid Media CMO Scorecard Module.

Analytics 78

Analytics Marketing Metrics Channel 78

Duct Tape Marketing

AUGUST 25, 2022

In this episode, we dive into Brent’s framework that can help you attract the right customers, establish your authority, and build a marketing engine that will help you acquire a solid, growing client base. So you have a framework in the book, five A's, you know, every good book has to have a framework.

Marketing 84

Marketing Framework Vertical Hosting 84

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Over the last 13 years, he's worked with companies like Target, Jeter and Shopify to implement performance marketing campaigns. You can't expect the new SEO and content and social and paid.

Channel 66

Channel Acquisition Framework B2B 66

Brandanew

DECEMBER 9, 2015

While it was a joke, but Trevor Noah gets him to move from writing letters, to phones to eventually asking people to share thoughts on social media using a hashtag. From Snapchat to Instagram, the younger demographic, for instance is on social media. Even big brands like Starbucks are not saved from social media fan ire.

Social Media 100

Social Media Mobile Audience SEO 100

YoungUpstarts

MAY 26, 2020

This is where white label SEO services come in. But exactly what is white label SEO? What is White Label SEO? White label SEO, or SEO reseller services, is a search engine optimization partnership between two companies that have agreed to share the sales and marketing responsibilities of an SEO product.

SEO 147

SEO Social Media Engineer Search 147

ConversionXL

OCTOBER 1, 2022

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Social media platforms (e.g., It’s easier to secure a budget from stakeholders if you can show the number of conversions from email marketing or display ad campaigns.

B2B 103

B2B Social Media Channel Audience 103

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling.

Analytics 71

Analytics Web Technical Review Metrics 71

Duct Tape Marketing

FEBRUARY 16, 2022

In this episode, we dive into Brent’s framework that can help you attract the right customers, establish your authority, and build a marketing engine that will help you acquire a solid, growing client base. John Jantsch (12:28): So you have a framework in the book, five A's, you know, every good book has to have a free framework.

Framework 80

Framework Vertical Hosting Networking 80

ConversionXL

SEPTEMBER 4, 2019

This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. It’s web because it’s written in the languages of the Web—HTML, CSS, and JavaScript—instead of in some domain-specific language or in a native framework captive to one platform. What are PWAs?

Web 103

Web Caching HTML Marketing 103

Up and Running

APRIL 29, 2019

As you begin to implement your marketing plans in service of your branding and sales goals, make sure you track metrics so you can measure the success of each campaign. You might measure and track metrics associated with increased website visits, or video views, or social media engagement. Step 6: Measure return on investment (ROI).

Marketing 142

Marketing Social Media Lean Campaign 142

Duct Tape Marketing

AUGUST 10, 2022

And typically it's because they've not attached any value to participating in social media. Social media in a lot of cases feels like a way, particularly when you use it the way you see so many people using it, repeat business is not coming your way. I mean, there's just, it's a lot of inconsistencies. There's still okay.

Customer 78

Customer Marketing Social Media Advertising 78

ConversionXL

MAY 27, 2022

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Explore buyer motivations with the Jobs-To-Be-Done framework. Educates; 2. Empowers; 3. Entertains.

Demand 91

Demand Lead Generation PPC Leadership 91

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. A Framework For Critical Thinking. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. How can my company become great?"

Analytics 125

Analytics Metrics SEM Web 125

ConversionXL

OCTOBER 22, 2018

We can prove that social media and SEO drive traffic and top-line conversions, but we still struggle to show the bottom-line impact of marketing. Marketers like to work with frameworks. How do you justify the Facebook Ad spend or social media manager if you can’t tie their work to closed deals? The Twitter post?

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. In 30 minutes, Grizzle pivoted from a productized digital PR service to an SEO-focused content marketing agency. SEO” for a content marketing agency); Serving new industries and markets.

PR 120

PR B2B Lean Audience 120

Occam's Razor

DECEMBER 3, 2012

A small bang here, a big sizzle there, one big paid search campaign and … VICTORY! I wanted to come up with a simple framework that companies could use to self-diagnose the sophistication of their digital marketing strategy. " framework with you. Reality, as is its wont, is much more complex. Except the flash bit.

Framework 149

Framework Marketing Search Mobile 149

Duct Tape Marketing

SEPTEMBER 9, 2022

A lot of times there's a lot of value to have a second founder on the board or if the CEO is not a founder, but his framework was really helpful, like in clarifying this idea that even at the very beginning, you're trying to build this team of highly effective participants rather than create a controlled dynamic or defend against a control dynamic.

Startup 86

Startup Cofounder Early Stage Founder 86

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. Force them to execute my recommendation for greatest social media strategy: 1. Entertain Me 2.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

JULY 28, 2022

In this episode, Richie Norton, author and serial entrepreneur, shares the framework he’s created that helps you find motivation, prioritize your ideals, create a flexible work-life lifestyle, and actually gives you your time back. Time tipping is kind of this framework that kind of goes along with this methodology. Get Semrush.

Management 73

Management Hawaii Montana Audio 73

The Startup Magazine

SEPTEMBER 12, 2023

Source: Pixabay Search Engine Optimization (SEO) SEO, or search engine optimisation, is crucial for attracting natural visitors to your site. Increase your site’s credibility and traffic by using off-site search engine optimisation strategies like link building and social media sharing.

Channel 128

Channel Social Media Marketing PPC 128

Duct Tape Marketing

MARCH 17, 2023

And it's something that in this era of short-termism that, that so many marketers are focused on, what can we do with this campaign? I produce content, we're on social media, I speak on stages, I do webinars. I mean, you know, for SEO purposes, keyword research for SEO purposes, it just speeds. I have found.

B2B 82

B2B Marketing B2C ChatGPT 82

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! I'll also highlight frameworks, metrics, custom reports, and other elements I feel most Analyst's don't poke around enough. You spend money on SEO and PPC. Your SEO team can do the begging, if required. :). Jump-Start Your Learning. Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. It impacts your organic rankings (even if there are tons and tons of factors that influence SEO results). The Optimal Social Media Investment Strategy. 6: The World's Greatest Social Media Strategy.

Analytics 156

Analytics Marketing Social Media Technical Review 156