Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. the company are organized and incentivized (as in what metrics determine their bonus). Make sure your executive dashboards obsess about acquisition, behavior and outcome metrics. So fix that.

Analytics 156

Analytics Marketing Social Media Technical Review 156

ConversionXL

SEPTEMBER 10, 2018

If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts. Create a fair tracking and attribution framework. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it.

Metrics 132

Metrics Campaign Channel Advertising 132

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Oh and speaking of starting relationships… why not create great commercials, like Seventh Generation's Campaign for a Toxic Free Generation , and benefit from thousands of more views and the social amplification already built into YouTube? YouTube is magnificent.

Analytics 151

Analytics Marketing Audience Channel 151

Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. See some recent examples in the 10 of the Top Social Media Campaigns of 2021.

Social Media 338

Social Media Framework Media Conversion Ratio 338

YoungUpstarts

JUNE 9, 2013

Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. Ric Dragon’s seminal publication “ Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever ” is different.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

ConversionXL

APRIL 23, 2019

Still, there’s a lot of confusion about how to set up VoC campaigns, especially on mobile devices—screens are small and users are in a hurry. Organizations often obsess over NPS, but it’s a metric that sits at the top of the pyramid. An example of how to set up a Voice of Customer research campaign from Usabilla. How to ask.

Mobile 114

Mobile Framework Bandwidth Technical Review 114

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. You can do this very easily by running a Google Adwords campaign. KISS Metrics – How to Run A/B Tests that Get REAL Results. First Steps in Growth Hacking for Startups.

API 167

API Viral Startup Retention 167

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

NOVEMBER 10, 2020

Metrics for this depth are rare and only long-term. Strategic content gives the audiences the frameworks and processes they need to make the conceptual ideas reality, and helps them frame up the solution space (again, not your product or service but how to think about solutions). Distribution framework. The strategic level.

Agile 139

Agile Social Media Audience Software Review 139

ConversionXL

OCTOBER 22, 2018

As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Marketers like to work with frameworks. The traditional marketing/sales funnel (soon to be replaced by Hubspot’s Flywheel Model ) is a fantastic framework to put things into perspective. Salesforce and Salesforce Campaigns.

B2B 131

B2B Marketing Analytics Campaign 131

Up and Running

APRIL 29, 2019

As you begin to implement your marketing plans in service of your branding and sales goals, make sure you track metrics so you can measure the success of each campaign. You might measure and track metrics associated with increased website visits, or video views, or social media engagement.

Marketing 142

Marketing Social Media Lean Campaign 142

crowdSPRING Blog

APRIL 30, 2019

National television campaigns are definitely out. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession. How you can put this lean marketing framework to work in your business?

Lean 91

Lean Small Business Software Review Marketing 91

YoungUpstarts

JULY 16, 2019

Keep in mind that some of the development tools like WordPress themes and Magento framework aren’t free. Set up marketing and sales campaign. It may take more time and money but provide your website with uniqueness, better scalability, more attractive design etc. What about other factors that have an impact on your budget?

eCommerce 113

eCommerce Software Developers Software Development Hosting 113

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. My perspective on this multi-channel multi-device multi-visit multi-campaign challenge is best summarized by the Serenity Prayer : “Lord grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” :).

Analytics 125

Analytics Channel Metrics Web 125

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. It forms several components of our ResearchXL framework : Analyzing web analytics data to understand how users currently move through a site.

Design 111

Design Framework Product Development Technical Review 111

Occam's Razor

FEBRUARY 25, 2013

Let's say the analytics team does analysis of current email marketing metrics and identifies improvements to how your company structures the emails that go out. The recommendations are implemented and that drives an additional 100k clicks from the email campaigns. 400% ROI, not bad. You can start with something simple.

Analytics 143

Analytics DC Web Revenue 143

ConversionXL

MAY 24, 2013

KPIs are metrics (numbers). “A A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives.” – Avinash Kaushik. A metric becomes a KPI only when it is measuring something connected to your objectives. 4) Define your target metrics. Is that good?

Analytics 131

Analytics Mobile Framework Conversion 131

ConversionXL

AUGUST 11, 2020

There are few things worse as a marketer than putting a ton of time and effort into your email campaigns only to see them perform poorly. While the usual suspects of content , design , and campaign strategy make a difference, none of that matters unless your email actually makes it to your subscriber’s inbox. Clean your data.

Email 121

Email IP Reputation Campaign 121

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Will I analyze Search first or Campaigns? While at Compete I can also dig into a whole bunch of metrics like Visits, PageViews, udience segmentation, and so much more. Check the Google Analytics metrics.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

OCTOBER 25, 2018

Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. Standardized, clean data is critical to deploying great campaigns.”. Bad data affects demand generation campaigns in other ways, too. This post doesn’t do that.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

DECEMBER 13, 2022

In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. Define your target metrics. To do this, we recommend the ResearchXL Framework. It also helps to have a framework. This chart from Google explains that very well: (Image Source).

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

APRIL 28, 2020

That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue. Honorable mention: The DemandGen Framework. For more information on the SiriusDecisions frameworks, I recommend you read about them straight from the source.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

NOVEMBER 14, 2013

So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Ignore vanity metrics, segment super deep and don’t just rely on built-in reports. Also, vanity metrics are not insightful. Still not convinced? Insight rules.

PPC 123

PPC Analytics Conversion SEO 123

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. See some recent examples in the The 10 Best Social Media Campaigns of 2018.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. When it comes time to decide where to allocate resources to build brand equity, it seems like the best way forward would be to drive a brand awareness campaign. Further down the line, they might be looking to improve their entire marketing campaign.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns. What do you want the end result of your email campaign to be and why does that matter? Customer journeys are rarely linear.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

MARCH 15, 2023

Her book Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies , is a practical guide to creating efficient future-focused marketing strategies powered by data-driven techniques that can develop stronger brands and products. Is this email campaign? So how do we get to what’s the important stuff? [08:40]

Software Review 95

Software Review Marketing Metrics Analytics 95

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. 17:30] How deep into financials and metrics do you get before taking a client on? [19:01] Like, no, you still need to walk in with a framework. Most people, they don't have a framework.

Channel 92

Channel Acquisition Framework B2B 92

ConversionXL

AUGUST 4, 2020

You do CX a disservice if you focus only on metrics like NPS. After digging further, you may discover an advertising campaign where marketing promotes these products in-store and increases demand. What campaigns and initiatives do you use at different stages of the customer lifecycle (e.g., Which have performed poorly?

SQL 117

SQL Software Review Agile Metrics 117

ConversionXL

OCTOBER 4, 2022

Run retargeting campaigns that convert with personalized discounts 6. If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”. From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Duct Tape Marketing

APRIL 25, 2013

The technology, metrics, measurements, testing, and goals are the science part of it while the creative campaigns and intuitive ideas are a critical part of the art of inbound marketing. Always one more video campaign. What are some ways you check the “finished” box for your inbound marketing campaigns?

Marketing 78

Marketing Indianapolis Technical Review Social Media 78

Startup Lessons Learned

NOVEMBER 14, 2013

Alistair Croll will lead a session on Lean analytics for intrapreneurs —from introducing never-before-seen case studies to tracking a product through its entire development and demonstrating which data and metrics are useful in what kinds of situations. LSC: Continuous delivery involves a set of frameworks that you can put in place over time.

Continuous Deployment 162

Continuous Deployment Norway Lean Analytics 162

ConversionXL

JUNE 8, 2017

And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? This is a correlative metric – a behavioral cohort used as a heuristic for growth. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

MAY 16, 2018

Know the difference between leading and lagging metrics. Would you rather move forward with your multi-million-dollar campaign strategy with the foundation for success resting on nothing but a hope and a prayer? As you can see, leading metrics differ wildly depending on the brand and industry. Why do we test? A/B Testing.

Marketing 133

Marketing Metrics Programming Design 133

YoungUpstarts

FEBRUARY 9, 2020

To track the success of your campaign, it is essential to use data-driven insights. However, depending on the campaign dashboard that you use, the number of Key Performance Indicators (KPIs) you can track can seem overwhelming. Setting goals: following the SMART framework. You may have heard of the SMART framework.

Campaign 179

Campaign Advertising Media Metrics 179

ConversionXL

MARCH 19, 2020

Frameworks for businesses during a crisis. Each study, however, offers a framework to help with decision making. Our CRO team uses ResearchXL , which is a comprehensive framework for identifying test ideas, though its methods apply broadly. What does a thoughtful campaign look like? Where do your consumers fall?

Marketing 121

Marketing Campaign Non-Compete Lean 121