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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. that took ten seconds.

Analytics 116
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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Kumar, a marketing professor at Georgia State University, claims that there’s an optimal pace of product launches for every brand. And, internal expertise is key: “Only take ownership of go-to-market areas where product marketing is uniquely suited to drive results: product launches, campaigns, lifecycle, and messaging.”.

Product 127
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6 Ways Credit Unions Can Reach Data Maturity with Smart Technology Use

Board Effect

By tapping into data analytics, Delta Community Credit Union (DCCU) in Georgia has built a comprehensive view of members’ preferences and needs. Unlocking and using data to drive success is achievable, as one credit union discovered when it wanted to improve its fundraising.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Opinion: Noonan: The Romney Campaign Needs a New CEO. Opinion: Noonan: The Romney Campaign Needs a New CEO. Opinion: Leslie Michelson: Doctor to the 1% (and Maybe Someday to You). Bicyclists of a Feather Flock Together. Are We Really Getting Smarter? Mossberg Reviews the iPhone 5. Globaloney: Globalization Challenged. California.

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11 Trends in Web Logo Design

mashable.com

GE Campaign Turns YouTube Videos and. The candidate will be responsible for maintaining system efficiency, ensure that our organization’s comp. Apple Declared "Marketer of the Decade" This iPhone 4 Costs $8 Million Next Apple Event Goes "Back to the Mac" View More » Mobile Starbucks Stores in New York Now Acce.

Web 111
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Aaron Lupuloff And The Corky Kell Classic Focus On Furthering Education

YoungUpstarts

Without the help of both monetary and structural support from private institutions like the Gwinnett County Public School Foundation, the excellence of this Georgia county’s school system would not be as well-known as it is. About Gwinnett County Public Schools and the GCPS Foundation. Football is a favorite at all levels of education.

Georgia 113
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Banner Ads Suck (and How to Make Them Convert Better)

ConversionXL

Or desperate measures like Wired’s campaign where they requested that readers turn off their ad-blocking software: Image Source. Morris showed the quiz passage in six different typefaces – Baskerville, Computer Modern, Comic Sans, Georgia, Trebuchet, and Helvetica. And sure enough it did. Over 45,000 people took the test.