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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. that took ten seconds.

Analytics 116
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How Tech for Campaigns Has Helped 3,000+ Techies Make a Difference in Progressive Politics

Hunter Walker

Jessica, along with two cofounders, started Tech for Campaigns , which connects tech volunteers with the campaigns of progressive candidates for skill-based volunteering. Hunter Walk: For folks just learning about this effort, what is Tech for Campaigns? In the meantime, Democratic campaign’s spend about $.05-$.10

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6 Ways Credit Unions Can Reach Data Maturity with Smart Technology Use

Board Effect

By tapping into data analytics, Delta Community Credit Union (DCCU) in Georgia has built a comprehensive view of members’ preferences and needs. Use Metrics for Effective Resource Allocation Staff efficiency is important for organizations working with limited resources, or who simply never have enough hands.

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. You’re going to need some brand health metrics to track. Start by defining what metrics are important. 3) Develop personas for your target customers.

Marketing 162
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Winning With Data: Say No To Insights, Yes To Out-of-sights!

Occam's Razor

In posts about advanced segmentation , in posts about how to build strategic dashboards that don’t suck , in encouraging you to reimagine how you pick metrics to obsess about using the magnificent Impact Matrix , and on and on and on. Or, life-time value of California purchasers is 3x when compared to those who reside in Georgia.

Analytics 103
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Out of the Crisis #21: Tomas Pueyo on the hammer and the dance, political polarization, and how the pandemic will affect the way we live and work

Startup Lessons Learned

How do we cut through the news in the disinformation campaign? One of my old Lean Startup sayings is that metrics are people too, and it came up in my conversation with Brian Chesky, too. And maybe there's people from Georgia who are traveling to Idaho, and they are seeding the coronavirus in the community.