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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

In this article, you’ll learn how to design a successful brand marketing campaign that expresses your brand’s core values, create content your customers crave, and ensure your entire brand ecosystem is designed to support customer loyalty. Brand strategy isn’t just for marketers and their campaigns.

Marketing 128
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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

Are your campaigns driving conversions? Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. Brand tracking is how you measure if those efforts are paying off. Brand consideration.

Metrics 157
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Twitter Link Roundup #158 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Interview with a crowdSPRING designer … 12 Questions: Meet Ana Grigoriu (Germany) – [link]. 20 Effective and Amazing Ad Campaigns | PelFusion – [link]. A Collection of Vibrant Pink Business Cards | Graphic Design Inspiration Blog – [link]. Free Sand Textures | TutorialFreakz – [link].

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Learn Strategies for Tapping into Foreign Markets

Startup Professionals Musings

www.yourcompany.de) and reside on servers within Germany. Use local social media Many businesses benefit greatly from well run social media campaigns within their domestic markets and this success can be exported to foreign markets. For example, a website aimed at the German market should have a.de domain name (e.g.

Affiliate 223
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BizMe2 is Looking to Disrupt Conferences with Turnkey Solution (Interview)

VC Cafe

It’s usually hard to figure out who to meet and there’s a range of events within the events, entertainment cocktails, Pr events in restaurants nearby, but there’s no easy way to find out about them. Hanover city in Germany for example, lives solely on conferences! Is it big enough?

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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

Italy, France and Germany are now in our top 15 download countries. Next: A one-woman PR team. So when we first tried to get some press for our initial launch, I had my doubts about my ability to generate substantial PR. My first foray into PR was a bit naive. What a splurge! You get the picture. Own your story.

Brazil 158
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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

June 2016 Friendly Guy Insurance was rolled out and it is now my logo and is used for all of my marketing campaigns. The original cuckoo clock was created in the 17th century in the Black Forest region of Bavaria, Germany. Eventually we landed on Red Shoes PR. Thanks to Lisa Cruz, Red Shoes PR. Photo Credit: Sam Kerns.

Naming 48